Lubbock, TX Website Maintenance Services

What is Involved in Maintaining Lubbock, TX Websites

Web maintenance is a reactive support service that connects you with the right web developer to fix nearly any website issue. There are many examples of website issues that might require service from Lubbock website maintenance agencies, including:

• Updating your website platform.
• Keeping apps and plugins updated for better security and functionality.
• Adding new web pages as you release new products or services.
• Writing new blog content to help you stay fresh.
• Rearranging your Lubbock site's navigation menu.
• Making your page faster to pass Google Core Web Vitals.
• Take backups of your website's files and databases.
• Modifying the look and feel of your website's design.
• Fixing Google Search Console coverage issues.
• Adding structured data, open graph tags, etc.
• Investigating the cause and providing a solution to any other website issue.

Those services are just a taste of what Lubbock website support might look like. In fact, Lubbock web maintenance is basically anything a web developer or digital marketer does to your website.

Reactive Lubbock Website Support

The reason we consider web maintenance to be a reactive service is that most Lubbock website owners wouldn't want a web developer going into their website and changing things around without their knowledge. You can count on our company to keep your Lubbock website running smoothly. However, we can offer some proactive Lubbock web support services.

View Lubbock Website Maintenance Pricing

Proactive Lubbock Website Support

For website owners in Lubbock interested in a proactive management service for some of their website upkeep requirements, we are happy to accommodate! As part of our proactive website management service, our team can take care of platform upgrades, app / extension updates, website backups, performance monitoring, and broken link monitoring.

View Lubbock Website Management Pricing

If you live in Lubbock, you probably love the Texas Tech Red Raiders football team. Go Texas Tech Red Raiders! In addition to supporting Lubbock-area websites, our website support company also offers Amarillo, Arlington, Austin, Brownsville, Corpus Christi, Dallas, El Paso, Fort Worth, Frisco, Garland, Grand Prairie, Houston, Irving, Laredo, McKinney, Mesquite, Pasadena, Plano, and San Antonio small businesses and large corporations help with their websites.

Who Needs Website Maintenance in Lubbock, TX

Every Lubbock website will need some web support at some point. The reason is simply that the internet is always changing. However, we don't charge a lot for Lubbock website support, so you'll be able to afford it! There are a few reasons why a website in Lubbock might need maintenance:

• When a hosting company upgrades their servers, they may remove older versions of PHP that your Lubbock website was originally developed to support. When this happens, you need to refactor your application or upgrade to a newer framework that supports the newer PHP version. There's no way you can expect custom web functionality to work forever.
• Content management systems or ecommerce platforms eventually deprecate old versions so their teams can focus on the new ones. Magento 1.x store owners recently had to migrate to Magento 2.x, or an alternative ecommerce platform, because Magento 1.x was no longer maintained by Magento after it reached "End of Life". Lubbock-area ecommerce businesses running Magento 1.x found themselves looking for an ecommerce developer to help migrate their store.
• An owner of a Lubbock website who has been infected by malware or some other kind of malicious activity needs to check the site for exploits and clean it up. In most cases, this happens because the website owner didn't pay attention to the first two web maintenance examples.
• When the content on your Lubbock website, which explains your organization, products, or services becomes outdated and needs to be refreshed to help ensure future visitors receive accurate information about your operation. Keeping your Lubbock website up to date is key to its success.

Above and beyond just updating something, there are plenty of reasons why a website might need maintenance. It is important to understand the future needs of your Lubbock business when planning budgets and schedules for website maintenance and support.

How We Perform Lubbock, TX Web Maintenance

Our professional website maintenance team puts in a lot of effort to understand your needs, schedule your work on time, and follow up with your Lubbock business after the work is done.

Most web support services start with an email from you, the owner of the Lubbock website. Your email gets routed to our ticket system and automatically gets assigned to your project manager. We can then work on the ticket without delay, which leads to faster turnaround and easier internal communication.

For requests that originate from phone or live chat, a similar process to handling your Lubbock website support services unfolds. The support request is entered into our ticket system by the person in the conversation with you, which allows the work order to be routed to the most appropriate web developer on our team.

Example Web Maintenance Service List for Lubbock, TX Businesses

We're often asked for examples of Lubbock website maintenance requests after a website launches. Here are several examples of Lubbock web support services we've been asked to perform in the past and would be more than happy to provide to you!

Simple Lubbock Website Updates

Changes to your Lubbock website could be as simple as updating a paragraph, swapping images, or adding a new page. These are just normal, routine website support tasks to keep content fresh for both search engines and visitors.

Lubbock Page Speed Improvements

Let us check your Lubbock website for hosting, caching, image optimization, console errors, broken links, poor database queries, and other potential problems that might be impacting your page speed. User experience and SEO will both benefit from better page load times.

Platform Upgrades / Security Updates

If your Lubbock website is running on a content management system, like WordPress, it is important to keep the platform updated. The updates improve security and functionality - sometimes they're quick, so it's an easy win!

Plugin / Extension Upgrades

If your Lubbock website has functionality developed and maintained by a third-party, it is important to update those plugins and extensions to include the latest changes by the developers. The idea is similar to updating the CMS platform since it fixes security and functionality problems.

Fixing Search Console Issues

Did you get a report from Google Search Console telling you about a coverage issue? If so, we can review the coverage issues, fix the problems, and update you on the results. Make Google happy, and you'll rank higher throughout Lubbock and beyond!

Implement Structured Data

When you search Google organically, have you noticed reviews or prices in the search results? This is brought to you by structured data, which is a standardized way of describing the content on the web page, whether it be of a local business in Lubbock, and ecommerce product or some other common data type.

Implement Open Graph on Your Website

When people share links of your Lubbock business on social media, your website will look better if you add Open Graph Tags. These tags help define an image, title, and description for your each page on your website.

Setup Google Tag Manager

Interested in using Google Tag Manager for managing custom scripts? No problem at all! We can add Google Tag Manager to your Lubbock website and even give you a crash course in using Google Tag Manager.

Implement Conversion Tracking

Tracking conversions is important if you want to understand the benefits of online advertising for your Lubbock website. It'll help you understand where your conversions come from, like direct traffic, referral links, organic search, or paid ads.

Image Compression (Optimization)

Are large images slowing down your Lubbock website? Not a problem! Using our image compression tools, we can compress all your images and even set up recurring compression for new images!

Setup Live Chat

Is your website ready for live chat? If you'd like us to recommend the best live chat system for your Lubbock business, install the tracking code, and customize the design for your branding, we can do it!

Review Error Log Files

Have you noticed large error_log files on your hosting account? To stop recurring error messages, we can diagnose the problem and update programming code.

Reduce Spam with reCaptcha

To reduce unwanted submissions on your Lubbock website, we can setup an invisible or checkbox reCaptcha.

Setup a Caching Plugin

Interested in installing a caching plugin for your Lubbock website, but don't know how to set it up? We can recommend caching plugins, or we can install and configure them for you!

Setup SMTP Email

If you want to improve email deliverability, we can set up your contact form and website platform to send emails via SMTP instead of PHP mail.

Restrict Malicious IP Addresses

Is your Lubbock website being bombarded with fake orders, contact submissions or live chats from a specific network? We can help setup IP restrictions to prevent malicious traffic from interacting with your website.

Run Website & Database Backups

Would you like a backup of your Lubbock website? Let us help you create one-time or scheduled backups that you can store locally or offsite.

Create a Development Website

Before you do a major update or extension installation, it's a good idea to setup a development or staging site. If you'd like help creating and managing that development / staging site, just let us know!

Implement A/B Testing

Do you prefer to make design changes based on statistical data regarding how users interact with your Lubbock web page? If so, we can help you implement A/B testing to gather data to help inform you of the best choice between two or more design layouts.

Create 301 Redirects

Are you launching a new website or removing pages from your website? You should create 301 redirects for your Lubbock website. We've seen businesses in and around Lubbock lose huge amounts of organic traffic due to widespread broken pages. We can help you create 301 redirects within .htaccess files, nginx templates, and CMS platforms.

Provide Website Training

Do you need help learning how to make changes to your Lubbock website? If your Lubbock site was developed in a platform we work within, such as WordPress or Shopify, we'll be happy to help!

The Platforms We Maintain for Lubbock, TX Websites

For Lubbock businesses, we have a team of web designers and web developers who have experience with multiple platforms. That said, it is better to become a master of a handful of platforms rather than try to specialize in them all. Because of that, we tend to service only these platforms for Lubbock websites:

• Lubbock WordPress Web Maintenance
• Lubbock WooCommerce Web Maintenance
• Lubbock Shopify Website Maintenance

As a web support agency, we used to maintain and support Joomla and Magento websites for Lubbock-area businesses. However, we chose to move away from those platforms to allow our web maintenance experts to focus more heavily on training and support within the other systems.

Questions to Ask Lubbock, TX Website Maintenance Agencies

If you're thinking about signing up for any Lubbock website support package, make sure you ask the company how their services work. This will help you get a better idea of the experience you will have with their premium Texas web maintenance services before you submit payment and provide website access. You can ask these simple questions:

• Can you tell me how you handle website security? Do you run website security scans for clients?
• What is the turnaround time for Lubbock website maintenance requests?
• Do you outsource your Lubbock web support services?
• How much might it cost to maintain an average Lubbock website?
• Are there any minimum deductions or minimum billable expenses for Lubbock website updates?
• At what times of the day are you working and able to take our maintenance requests?
• Will you keep me informed about new updates within my platform?

If you ask any Lubbock website services agency these questions before subscribing to their web maintenance packages, you'll have a much better idea of the future relationship, the security of your website, and the expected turnaround time for important requests.

Lubbock, TX Website Maintenance Plans and Tips

Larger companies in and around Lubbock often ask us for a web support plan. We are happy to help your Lubbock business develop a website support plan to ensure all aspects of your website, hosting, and domain name are routinely checked to ensure optimum performance and uptime.

Read through this list of annual Lubbock web maintenance tasks to consider:

• Message your web hosting firm to see if they have upgraded servers you can switch your website to for faster page speeds.
• Check if your website platform has a new major release that will require an extensive website migration.
• Attempt to restore a website backup to ensure the data being stored is sufficient for full recovery. Also make sure you are storing backups in a remote location away from Lubbock.
• Take a look at the websites of your competitors (even those outside Lubbock) to see if you're missing out on anything.
• Ensure your website is secure by performing a full security review.
• Ensure that structured data, open graph, and social links are all working.
• Verify the necessity of any 3rd party tracking, live chat, or heat map scripts that are installed.
• Delete any development or staging websites you don't need.

Check out this list of semi-annual Lubbock web maintenance tasks to review:

• Ensure you have access to your domain name and that it isn't expiring soon. This will be helpful when you have to process a domain name renewal.
• Check your hosting account credentials and make sure it's not about to expire.
• Make sure you have access to your DNS.
• Check if your SSL certificate will be expiring in the near future.
• Verify your website backup schedule is working properly, and you have remote backups outside of Lubbock.
• If you have an automated image optimization service, verify it is working properly.
• Make sure the website doesn't throw any console errors.

Read through this list of monthly Lubbock website maintenance tasks to review:

• Check for broken links on your website, which negatively impact user experience and SEO.
• Check your website for performance issues after recent updates or changes.
• See if there are any coverage issues in Google Search Console.
• Provide some kind of update to your content to keep your website fresh.
• Take a look at your website platform and extensions for any available updates.

The Cost of Web Support Service in Lubbock, TX

The starting price for our Lubbock website maintenance services is $119.50/hour, but we offer discounts for pre-purchased blocks of time that bring the rate as low as $99.95/hour. We also offer website management for Lubbock websites, starting at $50/month, if you'd like the peace of mind knowing a company is proactively upgrading your site.

To get started, if you are new to our web maintenance company, we'll need you to pre-purchase a block of time which includes a discount on our hourly rate. If you are an existing client in Lubbock, you are welcome to choose monthly billing at our higher hourly rate or continue to pre-purchase time and receive discounted hourly rates for your website updates.

If you pre-purchase a block of time for your Lubbock web maintenance services, you will be happy to know there are no contracts, there are no hidden fees, the time never expires, and there are no minimum deductions for small website update requests. Please keep in mind we rarely see tasks take less than 10 minutes, since the process of reviewing an email or taking a phone call, checking on whatever was asked, providing some form of feedback, and then logging the task usually takes at least 10 minutes of time. To keep you informed of the time usage on your pre-purchased block of web maintenance time, you will receive a monthly email update letting you know how much time remains on your account.

What is Considered Billable Time?

When talking with prospective Lubbock website maintenance clients, we are often asked what is considered billable time. You will find the answers to vary greatly within the website support industry. In some situations, you may find a website maintenance company in Lubbock to charge a much higher hourly rate, but not bill out for communication and organization. Likewise, there are website support companies in Lubbock who charge a more affordable hourly rate, but also bill out for most communication and organization. This is the approach we take. To help provide clarification, let's go over some examples of what we consider billable time when it comes to maintaining and supporting your Lubbock website.

Here are examples of what is considered billable time:

• Reading through lengthy emails to understand what is being requested.
• Preparing responses to lengthy or complex email messages.
• Helping you figure out your domain name or web hosting provider.
• Scheduling your website maintenance to be completed by the best team member.
• Talking with you on the phone about ideas or tasks you want to discuss.
• Reviewing completed work for quality control purposes.
• Providing you training on how to handle administrative tasks.
• Researching unique solutions to difficult questions you present our team.
• Providing more detailed time usage reports, beyond the automated monthly update email.
• Helping you figure out email client issues within Microsoft Outlook, Apple Mail, etc.
• Almost any other task not specifically mentioned in the list below.

Here are examples of what is not considered billable time:

• Talking with you about personal matters, such as the weather, a recent vacation, or a sporting event.
• Responding to simple email messages that don't require research or lengthy feedback.
• Handling accounting-related tasks, such as invoice generation, payment confirmations, etc.