Madison Web Design

Custom Madison Websites

We develop amazing websites and ecommerce stores. After launch, we'll help you maintain your Madison website for years to come!

400+ Web Development Projects
400+
Web Development Projects
19 Years of Experience
2004
Founded 19+ Years Ago
120+ Web Design Case Studies
120+
Web Design Case Studies
Webcitz, Digital Marketing Agency
Web Design

Madison, WI Website Design Experts

With more than 19 years of experience, you can trust we have expert website designers on our team! Through our modern web design services, we help Madison small businesses build new websites and refresh old websites.

Madison has a population of 258,366, so you'll want to make sure you've got a functional, useful website to keep up with the competition.

As a comprehensive web development agency, when your template or custom website design project is finished, our award-winning team will discuss optional website services such as internet marketing, website hosting, and web maintenance with you.

You'll be thrilled you chose our template or custom website development services for your Wisconsin business!

Clutch Ecommerce
Clutch Link
Forbes Council
Goodfirms SEO
Manifest SEO
Upcity Agency

Our Madison Website Services

We are a one-stop web development agency with a large group of onsite website designers and ecommerce website developers. Our web design team is broken into two groups, each specializing in either template or custom website design services.

1.) Template-Based Website Developments

Looking for an affordable website? Your Madison small business might be interested in a template website!

Rather than creating design mockups and building a custom theme for your website, we can find and share several website templates that closely align with the look and feel you want.

Don't worry though, you'll be able to select your desired theme for us to install on your development site.

Next, we will modify the template to use your color scheme and then add in your web pages.

The starting price for a templated website development is about $3,750, and it can be ready in just a few weeks. For templated ecommerce web developments, the cost and turnaround will be higher.

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2.) Custom Web Developments

As a custom web design company, we prefer to start every Madison web development service from scratch.

Our team can create tailor-made mockups that adhere to your brand's unique specifications, providing a preview of your website's aesthetics before our website designers begin their work. In addition, these mockups can undergo updates until you're pleased with the design concept, enabling you to advance with certainty.

Once you've given your approval for the design mockup, our website development team will merge it into a custom theme. A custom template offers numerous advantages, such as a streamlined codebase that typically results in improved site speed and usability, since it was created exclusively for your Madison business.

The starting cost for a custom web development is $9,500, and it can be completed in as little as a few months. For custom ecommerce web designs, the price and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in website maintenance services.

We view web maintenance to be a reactive support service that provides your Madison small business access to a web developer or ecommerce developer who can solve nearly any website problem you have.

Here are some examples of site requests that Madison website support companies might help with:

  • Updating your website platform.
  • Keeping apps, themes and plugins updated.
  • Adding new web pages as you release new products or services.
  • Staying fresh with new blog content.
  • Rearranging your Madison site's navigation menu.
  • Improve your page speed to pass Google Core Web Vitals.
  • Backing up your website's files and databases.
  • Modifying the look and feel of your website's design.
  • Fixing Google Search Console coverage concerns.
  • Improving technical SEO by adding structured data, open graph tags, etc.
  • Providing solutions to other website problems.
  • Importing / exporting ecommerce product data.

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A Few of Our website design experts

Website Cost Calculator

Answer a few simple questions about your project and our Website Design Website cost calculator will recommend a budget for your Website development. For a custom quote, just call 800-796-8263 or send us an email.

Set Goals for Your Madison, WI Website

It's important to understand what your goals are before picking a template or custom web development agency for your Madison small business. The following are the most common goals we see for Madison website development and ecommerce web development projects:

  1. To build a website or online store for a new business in Madison.
  2. To redesign an existing website or storefront with a fresh, professional look and feel.
  3. To improve UX, bounce rates, and/or conversion metrics.
  4. To increase site speed for a passing score in Google Core Web Vitals.
  5. To comply with ADA, WCAG, and other published guidelines that set the standards for website accessibility.
  6. To improve lead generation through design improvements.
  7. To improve online orders from their ecommerce storefront.

Let us help you figure out the goals of your Madison website design project to ensure everyone is happy with the finished website!

If you live in Madison, you probably love the Wisconsin Badgers football team. Go Wisconsin Badgers! In addition to designing Madison-area websites, our firm also provides web design services to those in Appleton, Eau Claire, Green Bay, Kenosha, Madison, Milwaukee, Oshkosh, and Racine.

Madison Website Designers

Picking a Platform for Your Madison, WI Website

Your Madison website is likely powered by a content management system, or CMS. Even though our top web designers and ecommerce web developers are well-versed in multiple platforms, we only use WordPress for new content-based site projects. For ecommerce websites we use Shopify or WooCommerce.

1.) WordPress

WordPress is simply the most popular open-source website platform, with more than 40% market share throughout Madison and the greater Wisconsin area.

We specialize in WordPress not just because it's the most popular CMS platform in Madison, but just because it's the best for a customized website design service. While there are dozens of content management systems to consider, we've found WordPress to be the most scalable platform for designing websites.

  • You can add new functionality to your website through third-party WordPress plugins. Not everything has to be built from scratch!
  • There's a huge community of WordPress contributors helping to make the platform more stable, secure, and scalable.
  • WordPress is popular among professional web design companies and freelance web developers, making it possible to find a local Madison web designer to work with you.

5 Steps to a Winning Website Project

2.) WooCommerce

If you run an ecommerce website with WordPress, you'll probably need a WooCommerce web developer in Madison.

We've helped startups and existing ecommerce companies develop great WooCommerce stores in Madison or other parts of United States.

Here's why our ecommerce web designers love WooCommerce:

  • We often recommend WooCommerce for Madison website design projects that require a custom designed template with complex functionality, but are working on a limited budget. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
  • We often recommend WooCommerce for Madison businesses with an existing WordPress website. It doesn't make sense to spend a lot of time and money redesigning your content-based website just to add ecommerce.
  • Most small businesses in Madison who prefer open-source software use WooCommerce. You don't have to pay a monthly fee for WordPress or WooCommerce. Alternatively, Shopify has monthly fees to use the platform and their apps are often more expensive than WordPress or WooCommerce plugins.
  • WooCommerce is great if you're in an industry that's not accepted by Shopify.

WooCommerce Development

3.) Shopify

Shopify is the most popular hosted ecommerce platform. If you want to run an ecommerce website using Shopify, you'll need a Shopify web designer in Madison.

Our Shopify website development team has experience designing websites for online stores around Wisconsin within the Shopify platform.

Our ecommerce web developers love Shopify for these reasons:

  • We often recommend Shopify for Madison merchants interested in a hosted ecommerce platform. With Shopify, you can run an ecommerce business in Madison without worrying about hosting setups or platform updates.
  • When Madison web companies don't need a lot of custom functionality, we often recommend Shopify. The cost of developing custom functionality within Shopify is often higher than in WordPress. Additionally, Shopify apps often have monthly fees versus WooCommerce plugins that are more affordable.
  • Shopify is a good option for Madison ecommerce businesses that need fast turnaround times for marketing and development. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Shopify Development

Questions to Ask a Madison, WI Web Designer

You should ask a few questions of your prospective Madison website design or ecommerce website development agency before starting a project. Here are some of the most common ones we get asked before starting a custom website design or ecommerce development project:

  • Does the web designer outsource the work? We do not outsource custom website design or ecommerce web design projects for Madison businesses. We have our own internal team of USA website designers.
  • Will the web developers create 301 redirects to help search rankings? We always create 301 redirects because we understand how important they are for Madison search engine optimization.
  • Does the web designer plan to create a mockup, or provide template samples, before building the site? We find it is easier to create a design mockup for Madison website projects to help everyone understand the design direction before the website build gets too far along. However, that is only feasible if you choose a custom web design service. If you opt for a template-based website, we'll provide several template samples for you to review instead.
  • Which CMS platform does your Madison web developer plan to use on your website project? We prefer WordPress because of its scalability, ease of use, and popularity. For ecommerce sites, we recommend WooCommerce or Shopify.
  • How fast is your Madison website design service? Most of our custom web development projects are ready in two to three months, but template websites are closer to three to four weeks. Ecommerce projects usually require more time.
  • Does the web design company have examples of original solutions? As a full-service website design firm, we like unique design and functionality requirements! Just let us know what you have in mind and we will be happy to help!

Madison Web Designers

Other Services for Your Madison, WI Website

A successful template or custom website design project for your Madison organization is just getting started! Here are some additional services to help make the most of your Madison website:

  • Writing Content: Don't feel comfortable writing about yourself or your company? Let our content writers help your Madison business write web page or blog content to describe your company and its products or services.
  • Search Engine Optimization Tactics: Do you want to improve organic traffic in Madison, or elsewhere? We have our own team of search engine optimization experts to help with off-page, technical, and on-page SEO.
  • Optimizing Conversion Rates: Are you trying to boost the conversion rate of your lead forms? Let us create effective landing pages for your organic and paid traffic.
  • Web Maintenance & Support: Do you want help with your template or custom Madison website after it launches? Ask about our website maintenance packages to receive help installing updates or making website updates.
  • Web Design Accessibility: Are you unsure if your Madison, WI website needs to be accessible? Our solutions use artificial intelligence to fix accessibility problems on your website.
  • Logo Creation: Have you decided on a logo for your new Madison organization yet? Let our graphic designers come up with logo concepts for your business.
  • Web Hosting: Need somewhere to host your website after it launches? To ensure fast hosting, our server admins teamed up with our web development team to configure fast caching systems for WordPress.

No matter what your business needs for its website, you'll find our full-service website design firm to be your solution provider!

Madison Web Designers

Why Choose Us for Your Madison, WI Web Services

We love Madison, just like you! There are so many awesome places to visit in Madison, like Wisconsin State Capitol, Cave Of The Mounds, Wisconsin Brewing Company, and more! For other new ideas in or around Madison, check out this great website!

We've been designing high-converting websites for 19 years. We help small businesses and even large corporations with their website projects. We'll take care of your professional web development quickly and efficiently.

  • We do not outsource Madison web design projects. Check out our website design portfolio to see example content websites or ecommerce stores we've built.
  • We've got our own team of leading web developers.
  • Among the CSS frameworks we've worked with are Bootstrap and Tailwind.
  • We're specialists in SEO, UX, and site performance.
  • We've made free website tools like password generators, Hex to RGB converters, and secure password generators.
  • Our website advertising experts are very familiar with Madison SEO services to help you rank higher in Google.
  • Our website designers are knowledgeable within WooCommerce and Shopify for any Madison ecommerce website development project you need completed.
  • We're easy to reach by phone, live chat, or email.
  • We help with routine Madison website maintenance services to help you keep your website fresh.
  • For an expanded online advertising campaign, check out our Madison PPC management and Madison social media services to target a broader audience.

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Hear what our customers are saying

Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!

Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.

Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!

Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.

Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!

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