WebCitz started working with this client in 2008
- Client: Fox Valley Wave (website offline)
- Platform: Other
- Industry: Entertainment / Recreation, Non Profit / Religious
- Services: Maintenance / Support, Web Development
The Challenge
For a competitive swim team, the website is the “command center.” It serves as the primary communication tool for coaches, parents, and athletes. In 2008, before the rise of specialized athletic apps, Fox Valley Wave needed:
- High-Frequency Information Updates: A way to quickly post meet schedules, practice time changes, and heat sheets.
- Resource Accessibility: Ensuring that registration forms, team handbooks, and parent volunteer sign-ups were easily accessible.
- Local Visibility: Promoting the team’s mission of teaching area youth discipline, teamwork, and leadership through competitive swimming.
The WebCitz Solution
We provided the technical “lane lines” that kept their digital presence on track:
- Custom HTML/CSS Management: By managing a hand-coded site, we ensured that the Fox Valley Wave website was incredibly fast and lightweight. In an era where many people were still on slower internet connections, this ensured parents could quickly check a meet time or results page without delay.
- Agile Content Updates: We acted as the team’s “digital clerk,” facilitating the constant stream of updates that a year-round sports team requires. From announcing seasonal registration to posting the results of the latest championship meet, we ensured the information was accurate and timely.
- Community-Focused Design: We maintained a design that celebrated the athletes and the local Neenah community. We prioritized clarity, making sure that “News & Announcements” were the first thing a parent saw when visiting the site.
- Technical Reliability: We provided the hosting and maintenance that allowed the coaching staff to focus on the pool, not the server. We ensured the site remained secure and functional as the team grew in prominence within the Wisconsin swimming circuit.
- Legacy of Stewardship: As a Neenah-based organization, we treated the Wave with the same “neighborly” care we give all our Fox Valley clients, providing a professional digital front door for one of the region’s most successful youth programs.
The Result
During our time managing their site, Fox Valley Wave established itself as a digital leader among local youth sports organizations. Our work provided a stable, professional platform that supported their mission to help swimmers “explore their full potential to achieve excellence in their life.” It remains a fond part of our history as a company that has supported the athletes and families of Neenah for nearly two decades.
