Attention B2B professionals! Boost your online presence with our guide to the top 12 B2B web page examples. Our experts evaluated each site based on design, functionality, uniqueness, and user experience, finding examples that showcase true excellence. Find inspiration and tips to help you stand out in a crowded market.
Drive your B2B success with this guide! Discover website examples from tech, office supplies, HR, finance, marketing, and logistics providers. For more design inspiration in other industries, check out our expert web design blog.
Top B2B Website Designs
1. RxOneShop

Right away we can notice how RxOneShop makes use of a blue and orange accent color to highlight important information. Short paragraphs which were used, which was nice because it made it easier for customers to read. Bold fonts can be found to help organize content. We also loved how a search bar was used to sign customers up for an email list. It was really smart to include a step by step chart with buttons so customers can understand what to do.
2. Labguru

We first notice the contrast of brightly colored ombre with dark backgrounds. It was cool how they used graphics that appear to look like computer screens to demonstrate what customers will see. There was also lots of buttons that were used to help guide navigation of their information. White space was carefully balanced in order to create a more stunning template.
3. Plexus

Plexus takes an approach that we absolutely loved with their red filters over images or behind certain texts. These fonts were carefully picked to find the best possible feel for this business. We also enjoyed their use of little line graphics to help break up all the information. Plexus also does a good making sure to implement case studies related to their business. There was lots of simple graphics that help to organize buttons that provide more information.
4. Cummins

The first thing that we can notice is how Cummins used creative photo frames to allow for a unique feel. The use of bright red buttons and horizontal lines to organize and break up content was a feature we couldn’t ignore. Full screen images can also be noticed which are once again helpful to break up lengthy texts. Cummins clearly had a focus on conversions when designing the smooth transitions throughout their entire website.
5. Omnicom Group

The overall template was certainly a plus for Omnicom Group. Making sure all of their information flows well was another impactful feature of the homepage of Omnicom Group. Changing colors depending on content filling each page was refreshing for a custom marketing site. We also might notice a well organized “newsroom” with lots of content within it. Finally, we loved how their domain matches their company’s name to make it easier for customers to find.
6. BioStrata

Right away, we loved how this example used their logo design as an image frame. Using a black background helped create a more sophisticated look, which was something that we really appreciated. Along with all of that, we felt that they did a great job adding in bright colored icons to add more visuals to their page. Their domain was also fairly simple which we felt was a great choice.
7. Atlassian

Atlassian used a blue and white color scheme with many other accent colors, that created a design we are sure to remember. Their logo design was simple but extremely professional which was something we enjoyed. Another thoughtful quality within this web page is their professional text. We certainly couldn’t ignore how this business utilized interesting photo frames that naturally livens up their entire site.
8. Envoy

Envoy is an example that totally deserves to be on this list. There was lots of small animations that improve the full layout of this design. Using bright colors for their animations also helped to accent the information on their site. Implementing case studies was something else that they do a great job with. Additionally, they had a focus on customer usability when creating the informative blog.
9. Good Start Packaging

This is a great web design for packaging websites to take a look at when looking for ideas. A green, brown and blue color scheme was very impactful because it allows for a natural feeling. We really loved their logo design how it used their color scheme along with making use of a little leaf icon. This easy to use template helped make this one of the best container supplier websites we reviewed. It was extremely helpful that Good Start Packaging used images to help sort out their products, making them easier to find.
10. Monday

Monday has a very professional feel to it, thanks to its blended use of colors. We really enjoyed how all of their images are large and don’t seem forced into place anywhere. Their font was relaxing, which helped make their overall design feel more relaxing. It was a great idea to use bright colors for their buttons and product option blocks. We also loved how their product rectangles include bullet points of information upon hover.
11. Equiem

This was a great example that used pastel colors with a gray background. Along with that, showing percentages to show why they as a business would be needed was a smart idea. Bullet points are also used in order to keep content organized and easy to read. White space is well balanced here, allowing for a more organized template.
12. Exstratus

This example was extremely organized and we absolutely loved that. There was bullet points that were used along with a good balance of white space. Exstratus has a very professional feel to it, thanks to its unique use of blue and gray hues. It was a nice touch to include other companies that are their customers. Be sure to consider the one-of-a-kind design of this business to business website when developing your next website.
WordPress B2B Themes
You can find free themes and templates at wordpress.org or at ThemeForest.
Wega – Themeforest
$75

Industrial – Themeforest
$69

WooCommerce B2B Themes
You’ll find a variety of ecommerce B2B themes for WooCommerce on ThemeForest.
Angro – Themeforest
$75

Vendomat – Themeforest
$75

Plumbing – Themeforest
$69

The Pipes – Themeforest
$69

Shopify B2B Themes
Explore free and paid themes at themes.shopify.com or consider options available on marketplaces like ThemeForest.
Carpentry – Themeforest
$59

Torba – Themeforest
$39
