WooCommerce SEO Services

WooCommerce SEO Strategies & Services

Here are some of our top recommendations for WooCommerce search engine optimization services.

You should find it possible to apply these strategies to any WooCommerce store, though some of them are easier to perform during a website development or redesign project.

1.) Choose a Good Hosting Service

A quality web hosting service is a must if you’re serious about WooCommerce SEO. Your choice in web hosting has a direct impact on your website’s speed, uptime, and security which all factor into your WooCommerce SEO.

Our WooCommerce SEO company typically recommends our own web hosting services, or those of WPEngine, SiteGround, or Kinsta. For high volume WooCommerce stores, a cloud hosting provider like Digital Ocean might be a good fit.

If you hire us for a WooCommerce SEO service, don’t be surprised if we recommend a web hosting change. We don’t require you host with our company, but strongly suggest you choose a good provider.

2.) Use a Fast WooCommerce Theme

Picking a fast, lightweight theme for your storefront is crucial for your SEO. A theme with lots of design features and product page layouts might look great in the live demo and convince you to buy it. Unfortunately, you’ll likely never use most of those features and they can slow your store down.

If you’ve already built your WooCommerce store on a slow, bloated theme then there isn’t much you can do. Hiring a WooCommerce developer to optimize the store’s theme by removing unnecessary or poorly-written HTML, CSS, JS, or plugins won’t be cheap. It might even make it difficult to update the theme or handle website maintenance on in the future. The simplest solution is often a redesign using a faster, cleaner WooCommerce theme.

Some of our favorite lightweight themes include Hello Elementor, Kadence, GeneratePress, OceanWP, and Neve.

A Few of Our WooCommerce SEO Experts

3.) Ensure Your Store is Fully Responsive

Having a responsive ecommerce website is incredibly important for your WooCommerce SEO. What we mean by “responsive” is that your entire website adapts to whatever screen size or orientation it’s being viewed on: desktops, laptops, tablets, and phones.

If your online store doesn’t look good or function properly on mobile, you will see your bounce rates increase on those device types. This not only impacts online sales, but it also affects SEO since Google uses mobile-first indexing.

If you engage our WooCommerce SEO firm to optimize your site, we’ll likely spend time reviewing your store on multiple device types. Here are some of the design areas we check within our WooCommerce SEO packages:

• Header: Does the header hide important CTAs, like phone numbers, account logins, or cart icons on mobile devices?
• Navigation: Does the menu open nicely in mobile devices, without any glitches?
• Filters: Does the category layout hide product filters or make them difficult to use?
• Footer: Does the footer look professional, without reCaptcha, live chat, and other badges hiding important links or content?
• Video Embeds: Are there any videos embedded in the content, and do they resize to prevent horizontal scrolling?
• Images: Are the images used with the content resized, and is the text in those images readable?
• HTML Tables: Are there any data tables in the interior pages that aren’t scrollable or readable?
• Cart / Checkout: Do the cart and checkout pages look good on mobile devices?

4.) Install a WordPress SEO Plugin

When it comes to on-page SEO in WooCommerce, installing an SEO plugin can be a game-changer. They’re designed to help you manage a lot of basic WooCommerce SEO tasks that can be quite tedious.

Two of the most popular plugins you might consider are Yoast SEO and AIO SEO.

Yoast SEO is an excellent tool that assists with most on-page SEO tasks. It’s great for optimizing your products and posts with meta titles, descriptions, and focus keywords. It also gives you a readability score for your content and provides suggestions to improve it. Not only that, but it can generate XML sitemaps, Open Graph tags, and other helpful SEO features.

On the other hand, AIO SEO is another great SEO plugin that packs a lot of the same features as Yoast. It’s particularly praised for its user-friendly interface, making it a great choice for beginners. Like Yoast, it can help you set up meta tags, generate sitemaps, and optimize your social media shares.

The choice between the two generally comes down to personal preference. Our WooCommerce SEO experts recommend and install Yoast SEO on the sites we optimize. If you are doing on-page SEO yourself, maybe consider trying both plugins and keeping the one you like best. Just be aware it isn’t easy to migrate data from one plugin to another if you later decide to switch.

5.) Perform Keyword Research

Keyword research is the cornerstone of your content writing SEO efforts. It’s about figuring out what terms or phrases your target audience is typing into search engines when they’re looking for the products or services you sell online.

When you know which keywords are most relevant and valuable you can build a content plan. Just remember, quality beats quantity just about every time. It’s often better to have a few pieces of truly outstanding content than lots of mediocre content hastily put together with ChatGPT.

Keyword research also helps you understand the competition in your target market for various search phrases. This is valuable information to have when prioritizing content writing, backlinks, and other WooCommerce SEO tasks.

We like to use Ahrefs for keyword research, but another popular tool is Semrush.

6.) Plan Your Content Structure / SEO Content Silos

There is a lot of debate online about the effectiveness of this strategy, but we’ve found building content silos to be a great tactic to boost a WooCommerce store in search engines. For this reason, we almost always include it in our best WooCommerce SEO services.

Basically, a content silo is a method of grouping related content together on your site to establish clear topical relevance. It’s a way to organize your site into distinct sections, each focused on a specific topic.

For an example, here is how an online coffee store might create SEO content silos within WordPress:

• Coffee Beans: In this WordPress SEO silo, you could have subcategories for different types of coffee beans such as ‘Arabica’, ‘Robusta’, ‘Liberica’, ‘Excelsa’, etc. An alternative would be to group them by roast, such as ‘Light’, ‘Medium’, ‘Dark’, etc. Each subcategory could then contain specific product pages for individual coffee beans.
• Coffee Equipment: In this WordPress SEO silo, subcategories could be ‘Grinders’, ‘Coffee Makers’, ‘Espresso Machines’, ‘Filters’, etc. Each subcategory would have individual pages or posts reviewing or providing information about specific coffee equipment.
• Brewing Methods: In this WordPress SEO silo, your subcategories might include ‘French Press’, ‘Espresso Machine’, ‘Pour Over’, ‘Cold Brew’, etc. Each of these subcategories would have individual pages or posts about specific brewing methods, perhaps with guides, tips, or product recommendations.

This type of organization can help search engines (and visitors) better understand your site’s structure and the topics you cover. When you have a cluster of related content linked together, it reinforces to Google the relevance of those pages and their backlinks to the parent topic. This SEO tactic can improve your site’s authority and rankings.

7.) Add Images, Videos, & Multimedia

Including relevant images, videos, and other multimedia within your storefront will positively impact your WooCommerce page experience and SEO.

First off, relevant images or videos can make your content more engaging and digestible. People are visual creatures, so including useful visuals can help keep visitors on your page longer. This can send positive signals to Google about your site’s quality.

From an SEO viewpoint, it’s not enough to just add images. You need to make sure they’re optimized with descriptive file names and relevant alt text to help search engines understand what the image is about. It is also important to compress images to reduce file size to minimize page speed issues.

In a WooCommerce SEO campaign, we try to help improve supporting content articles with relevant multimedia. Most of the time these will be lifestyle photos of the products being used, but sometimes it can come from related photos and artwork on Shutterstock or similar sites. The downside to stock visuals is they are often too generic. Try to use a mix photos, illustrations, videos, and interactive multimedia into your online store. For tips on how your ecommerce business can get product images, check out this article.

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8.) Install a Caching Plugin

WordPress optimization plugins like WP Rocket and W3 Total Cache help improve the page speed and SEO of WooCommerce.

When a visitor comes to your WooCommerce site, your hosting service runs the PHP code of your plugins and themes, then pulls data from your database, then sends the output to the visitor’s browser. These processes take time to complete, which leads to slower page loads and scaling issues as traffic increases.

This is where caching plugins come in. What they do is create static copies of previously rendered content or product pages to serve to the next visitor. This static, cached version requires far fewer server resources to deliver compared to generating it all from scratch.

For WooCommerce SEO clients hosted on our web servers, we recommend installing and configuring LiteSpeed Cache. This is a free plugin that works directly with our LiteSpeed web servers to provide server-level caching and optimizations, which we’ve found works better than other plugins.

9.) Consider Implementing a CDN

Another option for speeding up your WooCommerce store, and helping its SEO, is to use a Content Delivery Network (CDN).

When a user visits your site, a CDN can deliver most of page content (image, CSS, and JS files) from a server that’s geographically closer to the visitor. Let’s assume your web hosting is in Dallas, TX and a user from Paris visits your website. Instead of the user waiting for content all the way from Dallas, a CDN can deliver a cached copy from a nearby server location in Europe.

This drastically reduces the distance your website data needs to travel, leading to faster page load times and better search placements.

Don’t be concerned about managing servers all over the world. In most cases, you simply route your DNS to a CDN and they do all the work for you. This makes adding a CDN within your WooCommerce search engine optimization a simple task.

Our WooCommerce SEO professionals often recommend Cloudflare for our SEO clients, since it is easy to configure and comes with other speed and security options. However, other popular options include Amazon CloudFront and Sucuri.

10.) Install a Security Plugin

Search engines, like Google and Bing, prioritize safe browsing experiences for their users. The impact of bad security to your WooCommerce SEO is that a compromised site can be removed from search results.

To help keep your website secure, you should ensure it uses HTTPS encryption, has the latest WordPress & WooCommerce updates installed, and uses some kind of firewall and malware detection plugin.

Free security plugins like WordFence and iThemes Security are designed to help protect your website and visitors from threats like hacking and malware. These plugins come with features like brute force protection, two-factor authentication, malware scanning, database improvements, file change detection, blacklist controls, and other tools.

11.) Ensure Website Accessibility

Web accessibility refers to making your website usable by all people, regardless of their abilities or disabilities. It’s an essential part of inclusive web design and has a significant impact on the SEO of your WooCommerce store.

For instance, accessibility and SEO often overlap. Many of the practices that make a WooCommerce website more accessible to people with disabilities also make it more understandable to search engines. Using clear headings, easy-to-read fonts, intuitive navigation menus, and meaningful image alt text are some examples that improve both accessibility and SEO.

Additionally, a more accessible online store is likely to engage a wider audience, including people with disabilities, and keep them on the site longer. This can decrease bounce rates and increase the time spent on the site, which are metrics search engines use when ranking websites.

Beyond the technical improvements an ecommerce developer can implement for you, adding a service like accessiBe can be a great next step in supporting a broader audience.

12.) Build High Quality Backlinks

Backlinks, in case you’re not familiar, are links from other websites that point to your store. Think of them as a vote of confidence – they’re basically saying, “this website thinks your website has good information.”

Google uses backlinks as a key indicator of your website’s quality and relevance. The more high-quality backlinks you have, the more likely Google or Bing will see your WooCommerce store as valuable and worthy of organic traffic.

Backlinks can also drive direct traffic to your ecommerce site. When a user is reading a blog post or article and they see a link to your site, they might click on it to learn more. This can bring new visitors to your site, and if they like what they see, they might stick around, check out your other content, or even buy something.

To learn more about backlink building strategies for your ecommerce website, check out this detailed guide our WooCommerce SEO consultants wrote! WooCommerce SEO services just aren’t complete without building quality backlinks.

13.) Setup Automated Website Audits

A WooCommerce SEO audit is essentially a health check of your website. These audits examine numerous SEO factors like page speed, broken links, redirect loops, content quality, meta tags, structured data, backlinks, and more to identify potential issues that could be hurting your SEO.

By automating WooCommerce SEO scans, you can save yourself time and ensure nothing is overlooked. The faster you identify and fix WooCommerce SEO issues, the better. Search bots routinely crawl your website, and they don’t like stumbling upon errors.

A few popular SEO scanners include Screaming Frog, Ahrefs, and Semrush. You can also review issues within Google Search Console. The best strategy is to use a mix of tools, taking advantage of the unique strengths of each tool to get the data you need for optimizing your WooCommerce store.

14.) Use Google Search Console

Google Search Console, or GSC, is a free tool provided by Google that helps you understand and improve how Google sees your WooCommerce store. All WooCommerce SEO plans should include a review of Google Search Console, and even Bing’s Webmaster Tools, from time to time.

Google’s search console provides a lot of valuable data and insights. It shows you which keywords your site is ranking for, which pages are getting the most traffic, and how well your site performs on mobile. It also notifies you if Google encounters any issues while crawling and indexing your site, like broken links or security issues.

Why is this important in WooCommerce search engine optimization? It’s all about using data to make informed decisions. GSC can guide your WooCommerce SEO strategy by showing you what’s working and what isn’t. For example, if you notice one of your product pages is ranking on the second page of Google for a high-traffic keyword, you might decide to optimize that product further to try and push it onto the first page.