Best Websites of 2023

In today’s digital world, having a well-designed website is essential for businesses and individuals alike. A great website not only helps to establish a strong online presence, but it also has the potential to captivate and engage visitors.

For those looking for inspiration for their next website design project, it can be helpful to see examples of websites that have been designed and developed with care and attention to detail.

To that end, we’ve evaluated and ranked the best websites we could find based on the quality, uniqueness, and functionality of their website designs. Our web design and development team reviews dozens of websites per day, so over the course of 18+ years in business that is a lot of websites!

Whether you’re a small business owner, a freelancer, or an individual looking to create a personal website, this list is sure to provide you with a wealth of ideas and inspiration. We hope this article helps you bring your website design ideas to life!

Top Ranked Websites of 2023

1. Eden Reforestation Project

Over the years, the Eden Reforestation Project has planted over 977 million trees worldwide throughout 10 different countries. The organization also succeeds in empowering more than 14,800 local employees with fair wages, sustaining both the people and the planet.

The video on the homepage stands as a testimony to the organization’s achievements while also serving as a way to introduce and engage the visitors with its story. In an effort to enhance its message, the website also utilizes warm earth tones for its typography which nicely match the colors of its images. All of this entices the visitor to continue scrolling so that they can continue to learn more about the tremendous achievements that the team over at Eden Reforestation Projects has made over the years.

No matter where you are on the website, the sticky header provides an easy way for the website’s visitors to donate to the cause. Regardless of whether you are learning about their methodologies in the Why Eden section, if you’re engaged in the Stories from the Field section, or if you’re learning more about each of the many leaders in the Leadership section.

Ranked in our Best Non-Profit Websites Article


One of our favorite ecommerce websites is Uplift Desk. Uplift Desk is a business that offers a wide variety of standing desks for people who want to improve their posture during long work days. Right from the get-go, they give you exactly what you came to the site to do, as you’re greeted with the first step of their highly customizable desk building process.

We thoroughly enjoy going through the customization process as each selection you make towards building your own desk will automatically reflect in the image on the screen. This is highly convenient for the user as they can see in real-time what they’re doing while also building trust that the desk will arrive at their home or office exactly the way that they want it.

They also provided many customer reviews and photos right on their homepage in a second effort to instill in the visitors both confidence in the brand and inspiration towards the customization process. Uplift Desk also proudly displays that they’ve “uplifted” almost all of the Fortune 500 companies, as well as the many press articles that consumer magazines have written about them.

We also loved how clear and accessible the navigation was throughout this site, especially for how many different pages and products they have. Make sure you check out Uplift Desk if you need inspiration for your next website.

Ranked in our Best BigCommerce Websites Article

3. Field Edge

Next up is FieldEdge’s website. FieldEdge offers an all-in-one solution software solution to small & large trade businesses for anything from project management, customer relationship management, quoting, invoicing, service agreements, scheduling, dispatching, and more.

You can tell that someone spent a great deal of time working on FieldEdge’s website. Not only is it only easy on the eyes, but every inch of the main page is highly utilized. For starters, the graphics and colors that they use throughout the site make you feel like the software they provide is going to free up your life, increase your profits, and streamline your business without any more effort from you than clicking the button to request a demo.

We also deeply appreciate any website that tastefully utilizes scroll animation. Scroll animation is a great tool to use to increase visitor engagement and reduce bounce rates by continuously introducing new content in a fun and exciting way.

The sticky header and footer also pair well with the site as they provide the visitor with an easy way to request a demonstration, learn more, or engage in the integrated online chat support.

If you have a SAAS product and are looking to build a great website to showcase your software, then FieldEdge’s website can be a great source of inspiration for you when you begin discussing your design ideas with your web developer.

Ranked in our Best Tech/IT Websites Article

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4. CBH Homes

CBH Homes is a professional team of home builders with flair, they make most of their many competitors look boring in comparison. Their website is both elegant and exciting, featuring red & black font that is accentuated by a sea of negative space.

One subtle design feature that we love about their website is the use of light grey typography over the white background. This succeeds in adding character to the site without taking away the focus from the main talking points that they have to offer.

Speaking of main talking points, you’ll often see websites feature a section with three to four high contrasting icons with text and buttons below it. CBH Homes take this section to a whole new level by adding hover effects that gray out the columns that you aren’t hovering on while simultaneously introducing related images.

CBH Homes also succeeds in meeting the basic requirements that we’re looking for in great websites, like offering live chat functionality, sticky headers with high contrast CTA buttons, and easy & clear navigation throughout their entire site.

Ranked in our Best Home Builders Websites Article

5. The Smokehaus

The Smokehaus is an Australian-based online store that specializes in selling smoked animal meats and meat-smoking products.

Many Avent-Garde websites use cutting-edge design characteristics that are used to dazzle & impress the visitor. However, these interesting features can often be met with confusion as they stray away from the functionality that the general public may be used to. The developers of the Smokehaus website have preemptively included a splash page to educate the visitor on how to use the website more effectively.

The interesting design characteristic that the website uses is a sideways scrolling feature which makes it easy for mobile visitors to view their products. Another unique design characteristic of the site is that it uses a wooden plank image as the divider between the header and the body of the site.

Ranked in our Best WooCommerce Websites Article

6. Kinective Fitness

Kinective Fitness Club’s website is next on our list of best websites that we’ve found this year. They’re a world-class fitness facility located in Texas with an equally world-class fitness website!

As we’ve said before in this article, there’s no better way to get us excited about a website’s design than including an instance of scroll animation! This website does so right at the beginning by including sideways scrolling, which is when you scroll with your mouse’s scroll wheel, but rather than moving down or up through the page, you’re transported left and right! Pretty neat stuff.

Beyond the fancy side-scrolling section, Kinective Fitness Club’s website features great use of photography and typography. It all meshes well with their business’s message “Achieve the healthiest, happiest you.”

Ranked in our Best Sports Websites Article

7. Lillian Wu Studio

Lillian Wu Studio is a design firm located in New York City that specializes in a variety of design frontiers, including interior architecture, design development, product design, and more. If their website is any indication of the quality of their work, clients of the firm should rest easy as they are in capable hands.

The visitor is pleasantly greeted with a unique above-the-fold section featuring an image of a room the firm has designed. The image is bordered by a subtle off-white that connects asymmetrically to a sage green with typography that compliments each background color respectfully.

As the visitor scrolls down, they will come upon a video section that engulfs the screen. As the visitor continues to scroll, the video section sticks to the screen while an overlay of services continues to rise to the center of attention.

The Lillian Wu Studio’s website has an overall soft yet bold appeal to it that would serve well as a jumping-off point for a conversation with your web developer.

Ranked in our Best Interior Design Websites Article

8. Handel Architects

Handel Architects LLP’s website is next on our list. This is another instance of a website that utilizes its above-the-fold section incredibly well. The visitor is met with a series of huge images of the works from the architect firm, clicking anywhere on the image will get the viewer to the next image.

A unique trait that sets this website apart from the rest is its use in laying an image on top of another image, then when the user hovers over each image, that respective image will be brought to the forefront while the image that is not hovered will fall to the back.

It is also apparent that the website’s developers are quite attentive to detail. This attention to detail shows itself in the sticky header as it only “sticks” when you scroll up. This style of sticky header is often utilized by the designer when they want to maximize viewable space when the site is viewed on a mobile device. A normal sticky header can be cumbersome and can detract from the body of the website.

Ranked in our Best Architect Websites Article

9. Oshkosh Corporation

Oshkosh Corp is a proud company that builds and designs vehicles for a large variety of agencies in both the government and private sectors throughout the world. The company not only provide great innovation in its products, but they also offer a great user experience when viewing its website.

When the viewer first lands on the website, they’re greeted with a video displaying some of the company’s tried & true products, as well as sneak peeks of their upcoming innovative solutions. The hero video sections don’t stop there though, Oshkosh Corp continues to use a different video for each of its inner pages.

We would also like to shine a light on the navigation menu. For a company that has so many different branches, the developers of this website did a fantastic job at segregating everything in an easy-to-understand manner.

Make sure to take note of this website if you’re looking to build a site that will display your engineering technology in an easy and engaging way.

Ranked in our Best B2B Websites Article

10. Aurate

Aurate is a company that sells fine jewelry through its equally fine website. You’re greeted through an interesting twist on a classic design, as they use a 40/60 split in their above-the-fold design.

They use a combination of green, gold, and white to highlight both their jewelry and their talent. Aurate also does a great job utilizing their home page for both details about their company and showcasing some of their top products.

One thing that we always enjoy seeing on an ecommerce site, such as this site, is for a lifestyle image to be displayed when the visitor hovers over the product image. It helps the average user help envision the product on their own person, rather than just letting the product exist in a void. This can often be a step that many ecommerce sites skip as it requires a model, or series of models, and an adept photographer who’s skilled in product photography.

Ranked in our Best Jewelry Websites Article

11. Baptist Health

The Baptist Health website is a well-designed medical resource that provides a wealth of information for patients and families. The site is easy to navigate, with clear links to popular topics such as provider search, bill pay, and health resources. The color scheme is subdued and professional, and the overall design is clean and uncluttered.

One unique feature of the site is the “For Professionals” section, which offers resources and tools specifically for medical professionals. The color palette is warm and inviting, and the overall design is clean and modern.

Overall, the Baptist Health website is an excellent example of a medical website and will be a valuable resource for anyone looking to build their own medical website.

Ranked in our Best Medical Websites Article

12. The Dallas Mavericks

The Mavericks website is clean and straightforward, with a dark blue and white color scheme that is designed to get fans excited about their favorite team!

The website is well organized and easy to navigate, with clear links to the team’s social media accounts, the team’s full schedule, the pro shop, tickets, and more. It is clear to see that the photos on the website are professionally taken and of high quality. Equally well done are the videos that the videographer has produced.

The graphics are beautiful and user-friendly, with plenty of information about the team available for visitors and seamlessly flow together. The Mavericks website is an excellent example of a well-designed WordPress site.

Ranked in our Best WordPress Websites Article

13. KBDfans

KBDFANS is a boutique mechanical keyboard manufacturer that allows you to customize a keyboard setup specifically to your liking.

The KBDFANS’ website shares in the sleek and elegant design language that is synonymous with their keyboards. Scrolling through their homepage will make it quickly evident how deep you can go in the customization of your new personalized keyboard. This is done by offering the visitor a slew of curated product images, new arrivals, collections, and special keycaps that you can outfit your new keyboard with.

An interesting takeaway from this site is the use of their minimalistic sticky header. They most likely take the concept from one of their 65% keyboards as they minimize the offerings as you scroll and only give you what you need. Hovering over each of the menu items will expand the selection and allow you to dive deeper into their product categories.

Overall, KBDFANS’ website is an intriguing display of minimalist concepts at work. If you’d like to have a minimalist ecommerce website, make sure that you let your website design team know that you want your website to be like KBDFANS’ website.

Ranked in our Best Shopify Websites Article

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14. Peterbilt

Peterbilt is a commercial truck manufacturer offering highway, vocational, medium-duty, and electric trucks to companies around the globe. If you think their trucks look tough, you should check out their website! As you scroll through the site, you’ll see the same red & white color combo from their logo, along with black, interlaced throughout their entire site.

An interesting feature of this website is that it allows you to pause the video on the banner, which should become a universal feature as it would help those who have slow internet, slow machines, or for people with ailments caused by motion.

Another highlight of the website is the large social & news section, both of which display recent social media posts & news headlines made by the company and news organizations across the internet. The two sections can help to drive consumer engagement by displaying the trucks in unique situations that the product pages otherwise couldn’t do.

Ranked in our Best Industrial Websites Article

15. Embassy Dental

Making use of vivid and bold colors, the contemporary design of the Embassy Dental website manages to set itself apart from its peers. It impressively couples an exciting background image with a gray overlay, high contrast colors, and graphics that come out from the side to draw visitors’ attention. The colors used to make this incredible contrasting effect include marigold, blue, teal, navy, and white.

Apart from the great colors, the rounded corners that are applied to nearly every aspect of the site also contribute to the overall modern design. Rounded corners assist in information digestion, making it easier for the viewer to navigate to the next part of the page.

We also have to give credit to the designers of Embassy Dental’s website for the typography that they used. The added weight & spacing to the font continues the modern trend that this site has going for it.

All of this combined makes the Embassy Dental’s website one of the most sleep and modern websites we have on our list. Make sure to take a look at their website for inspiration!

Ranked in our Best Dental Websites Article

16. Crowsnest

The Crows Nest is a barbershop chain with locations throughout various cities in Canada, The Crows Nest website breaks the norm from that of what you might see on other hair stylist websites. The site has a mysterious aura that emanates from its use of dark shades of green, yellow, blue, and pink, making people want to spend more time browsing around. 

The use of unique location photography gives the site an added urban & local feel, with each photograph being overlayed with a different color. In addition to the fun street photography, the Crows Nest offers a video showing the crew’s tastes and interests. All of this adds to the authentic allure that you’ll get when you go to the Crows Nest Barbershop.

Ranked in our Best Hair Salon Websites Article

17. Sonoco

If you’ve made it this far in the article, you may have noticed that we tend to enjoy websites that have videos in the above-the-fold section. Sonoco’s website is no acception. The video follows the entire lifecycle of their product, which begins to tell you the story of this environmentally conscious recycling and packaging company.

Throughout their site, they use combinations of dark blue, light blue, white, and yellow to direct their visitors’ attention to where they want it to go. They also use expertly crafted sections throughout their home page that highlight different strengths that the company is known for.

The navigation and sticky header follows in suit with the many other websites that we’ve been impressed with. If you’re looking to build a large manufacturing website, make sure not to skip checking this one out!

Ranked in our Best Manufacturing Websites Article

18. Nelson Global

Nelson Global is a leading global provider of highly engineered energy, industrial, and transportation solutions. We like the website Nelson Global for a variety of reasons.

The first reason we enjoy their site so much is for the video that is above the fold. Not only is it interesting, but it also has words that rotate through it. This gives the imagery of the video more emotion and power.

Another reason we enjoy this website is due to its modern typography, interesting use of photography, and tasteful use of graphics. They also utilize a fun cursor trail that morphs into different shapes and will actually say something if you hover your cursor over a button or unique section.

Overall, the website has a clean, minimalist, and modern design with a color scheme to match. They have separate sections for each industry, from construction to military and railway to agriculture.

Ranked in our Best Tech/IT Websites Article

19. Gulfstream

Up next is Gulfstream’s website. They utilize their negative space effectively which accentuates the sections throughout their homepage.

We feel like the designers of the Gulfstream website used the negative ingeniously. Their abundant use of negative space could perhaps be a crafty and intentional move in conjunction with their unique use of typography. The typography that they use utilizes smooth curves and long lines, similar to that of the wings that an airplane might have. With the typography in the middle of the negative space, we couldn’t help but think that the typography loosely resembles an airplane flying in the middle of the sky. All they needed to add was a couple of clouds and a sunset to complete the image.

Beyond that interesting observation, we also enjoy their use of creative photography, colors, and videography throughout the site.

Ranked in our Best B2B Websites Article

20. Good Start Packaging

Good Start Packaging comes out of the gate strong with great use of negative space and a bright & fun, green & blue color combo.

This color combo can be seen everywhere from their unique logo to their headers. Even the footer and CTAs are engulfed in either bright & earthy yellow/green or the bright & fresh blue that is supposed to resonate with the word eco-friendly.

Good Start Packaging utilizes its space well throughout its homepage. The “Shop By Category” section near the top has great imagery, so the visitor can quickly identify where to go to get exactly what they need. We also appreciate the “Featured Brands” and video section further down on the page.

Overall, the Good Start Packaging website does a great job at offering visitors a fantastic user experience if they’re in the market to source eco-friendly packaging in bulk.

Ranked in our Best B2B Websites Article

21. Runners Fix

Runners Fix offers personal running training to those who are interested in bringing their running game up a notch. If their athletic coaching is anything like their website, then you’re in for a real treat!

This website has a modern look that is streamlined into only a few pages of a single-page site. It has an industrialized look as its main three colors include a heavy amount of grey, with white and orange cream accents. Orange, a blend between red and yellow, is an excellent color to use when creating athletic websites as it represents positivity, motivation, and enthusiasm.

We genuinely appreciate the layout of the vital information that someone looking to join needs. For instance, as you scroll down past the awesome hero video, you are immediately greeted with a section describing the main coach and his accomplishments. This is followed closely by a benefits section, free tips, then pricing plans.

It continues on with more important sections, but the idea is that nothing is hidden and everything is right at your fingertips. If you’re looking to build a website for your personal training business, make sure to bring keep this site’s strengths in mind when discussing options with your web developer!

Ranked in our Best Sports Websites Article


NOBULL is a fitness clothing company that specializes in creating gear for those looking to maximize their performance during cross-training activities.

NOBULL’s site isn’t as avent garde as some of the other sites on this list, but that would seem to be exactly on brand from them (not to say that their products aren’t advanced, just that their site contains NOBULL). The site is checking off all of our boxes though, and we enjoy that they have a straightforward navigation system that is sticky when you scroll past the top section.

Past the above-the-fold section, you immediately get access to all of the catalogs that someone would need (men’s, women’s, bags & accessories, etc). Past their products section, they then shine a spotlight on their vast community, clubs, and organizations that they sponsor.

If you’re in the market for some functional workout gear, make sure to check NOBULL and their website out. We’re sure you’ll enjoy your experience on their site.

Ranked in our Best Sports Websites Article

23. LARQ

This website is unique because it uses a lot of whitespaces and has a minimalistic design. The color selection is also minimal, which gives the website a clean and modern look. The white and different shades of blue give an overall fresh and minimal look.

The website is also easy to navigate, and the products are well organized. The color combinations on the website are very refreshing, especially with all the black-and-white photos on each page. It’s hard not to get inspired when visiting this site.

Coupled with their captivating branding and delightful logo, we’re left in awe of the attention given to the detail on LARQ’s website! Overall, this is a great website for a modern and minimalist design.

Ranked in our Best BigCommerce Websites Article

24. Kettle & Fire

Kettle & Fire specializes in providing their customers with a variety of animal bone broths used to make soup & other recipes.

We enjoy the repeated use of curves throughout their site. Curves allow the visitor to transition more easily to the next section without unconsciously getting stuck on the straight & jagged lines.

Another design aspect that we enjoy from their site is the uniqueness of each section. From the above-the-fold section to the “Find Us in Stores” section, not one section repeats itself in design.

Ranked in our Best Ecommerce Websites Article

25. Magic Spoon

Magic Spoon allows you to eat fun-colored & great-tasting cereal, but with zero of the sugar that the other brands have! Truly a win-win for children and adults everywhere.

It’s a shallow website with only a handful of pages, but like their cereal, each page is full of the good stuff and none of the bad.

Their website is also just as bright and fun as their cereal. You’re greeted with a hot pink above-the-fold section with some cute slogans about their cereal, as well as some contrasting buttons that will bring you right to where you want to go.

One unique thing about their homepage is that they overlay parallax graphics on top of the sections. The end result is a bunch of cereal pieces spinning on top of the sections as you scroll through the page, adding infinite amounts of fun with each click of your scroll wheel.

Overall, their website has a trendy, modern, and flamboyant vibe to it that is seldom seen but greatly appreciated. They’re “Happiness 100% Guaranteed” does not disappoint when we viewed the Magic Spoon website.

Ranked in our Best Ecommerce Websites Article

26. Winc

Winc offers subscription plans to its customers who want to receive four unique bottles of wine from around the world each month. Their homepage is fun and colorful, with a variety of pastel shades throughout the page.

One creative element that they use throughout their homepage is that they combine graphics of wine spills with imagery of fresh ingredients. This extra level of style lets them rise above the competition and makes people remember their site more easily.

If you’re looking to create a website for your subscription business, you might want to check out Winc’s website to learn what makes them so successful.

Ranked in our Best Ecommerce Websites Article

27. Acumen

Acumen is an organization driven to end the earth’s poverty situation with the slogan “changing the way the world tackles poverty”. Through their efforts, they’ve transformed the lives of more than 309 million people.

They offer a unique approach to their website design, speaking more through images than words, which leaves a powerful impression when viewing their website.

Even though Acumen is determined to save the planet, they don’t forget some key aspects of conversion rate optimization. At the right-hand corner of the sticky header, they have their “donate” button, which allows donors to donate any sum of money quickly and easily.

Also, the website is extremely user-friendly, thanks to the header that contains all the sections that their donors might be interested in. Investments, academy, funds, and reports– everything is available on its homepage, and the clear structure makes it easy to navigate.

Ranked in our Best Non-Profit Websites Article

28. Planet Fitness

Planet Fitness is an enormous chain of fitness gyms that aim to gain the appeal of the everyday person. Even their website welcomes you in with such a lively and vibrant strategy.

The homepage begins with a three-column layout that features two videos of happy people exercising in both of the outside columns and a “Join Us” button below an ad in the middle column.

The homepage then breaks up into sections describing what they do, the perks that come with their gym membership, how they help the community, and more. All of these sections are broken up evenly with negative space in between each section.

One feature that they excel in is on their “Find a Club” page. They innovatively use this section by displaying a map on the right side of your screen and a search & results section on the left side of their screen. Many large, chain fitness gyms use a similar method to display to their customers every location they have, but the way Planet Fitness implements it is by far one of the most simple and easy to use.

Ranked in our Best Fitness Websites Article

29. .strandberg

Strandberg is a guitar manufacturing company that utilizes a combination of CNC machining and handcrafted parts to design beautiful instruments. Their website is a clean and modern-looking site that utilizes advanced features to display their “minimalistic and otherworldly” guitars.

Their homepage experience begins with a beautifully constructed video displaying many of their guitars, as well as people actively jamming out with their guitars in hand. Strandberg utilizes a unique black and lime-green color scheme that pairs elegantly with the white text and white separators. Ultimately, this combination creates a rare aesthetic that is both sleek and minimalistic.

We really like the design of the individual product pages, which feature prominent photos of the guitars and clear descriptions of the specs and features. Another nice touch is the inclusion of customer testimonials on each page. As you scroll down the homepage, you’ll find social media links for Facebook, Twitter, and YouTube and links to contact them via email or phone. Artistic videos of guitar playing are also at the end of the homepage.

Make sure to check out their website if you want inspiration on creating a highly unique site for custom products.

Ranked in our Best WooCommerce Websites Article

30. JOCO Cups

JOCO designs reusable cups that are created with silicone and borosilicate glass that are also 100% plastic free. Their site reflects their product by maintaining an image that is simple and easy to use while also using soft earth tones that make the site easy to look at as well.

The JOCO website utilizes soft pinks and warm browns to create a calming effect for its visitors. The website is also easy to navigate and has a user-friendly interface with a sticky header that follows the user wherever they go.

One thing that we have to note about their site is that they have excellent product photography on all of their pages. This is one area that will set apart great websites from average websites.

If you’re interested in creating a website that has warmth and a calming effect, then check out JOCO’s website to experience the sensation.

Ranked in our Best WooCommerce Websites Article

31. The Ridge

The Ridge designs and sells minimalist & rugged everyday carry items, such as wallets, knives, key cases, and more. Their website embodies the same minimalism and ruggedness characteristics that their products exhibit. This is immediately evident right away on the home page.

The Ridge’s homepage begins with a huge hero section that contains a clear image of their featured product with a clean-cut blurb and call-to-action next to it. Without missing a beat, the website then shows you a variety of their best-selling items, new colors, and a variety of their largest products before finally showcasing the ability to personalize your purchases.

One thing that The Ridge does exceptionally well is they emphasize their products using large and clear images. They maximize the effectiveness of their imagery by reducing their negative space to a minimal amount. Too much negative space and no negative space both equally reduce the focus of your website, and may ultimately confuse your visitor, making them leave your site.

Overall, the website is designed well, has modern characteristics & easy navigation, making the whole experience feel professional and polished. If you’re looking to create a site that hits all of those marks, check out The Ridge’s website to learn how you can do the same with your ecommerce site!

Ranked in our Best Shopify Websites Article

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32. Black Diamond

Black Diamond makes some of the most rugged and dependable climbing, hiking, and general outdoor athletic gear on the market. Their website excels at utilizing full-width imagery to display people using their products in action, which generates excitement in the visitor.

One interesting aspect of their website that we don’t see too often is the use of an extra large and unique footer section. Black Diamond seamlessly integrates their social media section into the footer by using a black background. The footer is then separated into multiple sections using a single line that creates the appearance of a mountain rising over flat ground.

Additionally, their black and white color scheme creates a sporty theme which makes the website stand out from its competition. The color scheme also allows the colorful products to take center stage without detracting anything from them. This creates a very appealing look for Black Diamond.

Overall, Black Diamond’s website is one of the best BigCommerce websites.  It is aesthetically pleasing and user-friendly. This website is a treat to use for adrenaline and website enthusiasts alike!

Ranked in our Best BigCommerce Websites Article

33. Marucci

Marucci produces high-end baseball bats that can be fully customizable and tailored to an individual’s specific needs and tastes. Marucci does a great job at using clear imagery and video on the homepage of its website to showcase its products.

Their red, white, and black color scheme is eye-catching, but also doesn’t detract any attention from amazing product photography.

Something that really caught our eye about this website is its baseball & fastpitch bat customization page. You’re able to customize nearly every detail about the bat and the image will update in real-time. Allowing you to know exactly what you’re going to be getting when your bat comes to your home, no curveballs this time!

We must congratulate the developers of this site for making the navigation as easy as it is for how many different product categories they have. In order to maintain a slimmed-down, minimalist sticky header, they reduced the main menu options to “Shop Baseball”, “Shop Fastpitch”, “Experience”, and “Teams”. Then within each of those menus, they then expand into the huge variety of product categories that they offer.

Overall, the Marucci website offers a clean and streamlined experience for baseball and fastpitch players alike. It’s easy to find exactly what you need, and if you want to customize your bat, the bat customizer is simple and fun to use. If you’re looking to build a website for your custom athletic gear, make sure you look at Marucci’s website for inspiration!

Ranked in our Best BigCommerce Websites Article

34. Insurify

Insurify is a service that will compare car, home, and/or life insurance prices for you from a variety of different insurance companies so you don’t have to go through the hassle of calling each one of them. Their homepage structure flows nicely while also effectively utilizing their white, blue, and orange color scheme.

Insurify has a layout that flows well. Right off the bat, they feature a form to receive a quote for insurance.

Reviews are also visible right at the top, with more reviews soon to follow. This gives the visitor tons of confidence in the Insurify brand.

In short, Insurify’s website is what you would expect a modern SAAS website to look like. It’s blue and orange color scheme gives the site a quick and punchy feeling to it that is hard to beat.

Ranked in our Best Insurance Websites Article

35. The Cool Club

The Cool Club is a company that designs and sells unique playing cards. The uniqueness doesn’t stop at just their cards though, their site is something to behold, and has a feature that you may not have seen before.

Once taken to the homepage, you’re greeted with a box of cards that immediately start spitting out the cards hidden inside. As you move your mouse around the page, you’ll quickly notice that the box begins to move. However, if you go ahead and click on the box, a card will jump out and land near the cards that have already shot out! It’s a pretty cool party trick, something a bit more avent-garde than what you’re more traditional ecommerce websites might have, but it’s fun nevertheless!

Scrolling past the fun, interactive activity, you will then come across some of the different styles of playing cards and posters that they offer. They heavily rely on negative space on this website, but the sea of negative space immediately brings the products right up to the foreground.

The Cool Club’s website is aesthetically pleasing, fun, and possibly one of the least cluttered sites on our list (except when you make a mess with the playing cards of course!) We also recommend checking out the collections the have in the top right menu bar, those offer something fun to look at as well!

If you’re interested in having a site like this, you’re going to need an expert web developer. Make sure that you talk with your designers first to see if they are capable of something like this before embarking on the project.

Ranked in our Best WordPress Websites Article

36. AllBirds

Ranked in our Best Ecommerce Websites Article

37. Secrid

First time ranking in our list!

38. Tillamook

First time ranking in our list!

39. Zwift

First time ranking in our list!

40. Rad Power Bikes

Ranked in our Best Business Websites Article

41. Irvins

First time ranking in our list!

42. Aro

First time ranking in our list!

43. HydraCup

Ranked in our Best Sports Websites Article

44. Perfy

First time ranking in our list!

45. Slate

First time ranking in our list!

46. Vibrants

First time ranking in our list!

47. Krave

First time ranking in our list!

48. Windmill Air

First time ranking in our list!

49. Jot

First time ranking in our list!

50. Robin Golf

Ranked in our Best Sports Websites Article

Best Sites by Website Platform

The overall look and feel of a website isn’t necessarily determined by the CMS or ecommerce platform. That said, we are often asked about lists of top websites built in a specific platform. Well, here you go!

We’ve assembled some of our favorite websites built in WordPress, WooCommerce, Shopify, and BigCommerce for you to browse through! Our custom web developers are experienced in all four platforms.

Best Websites by Site Features

Don’t let your focus be consumed by the look and feel of your website’s homepage. Conversion paths don’t always include the homepage of a website.

If someone is searching for a specific type of service you offer, they are likely to land on an interior landing page of your website. Likewise, if someone is searching for a product you sell they are more likely to first encounter your category or product page layouts.

The design qualities of your landing pages, or even product pages within an ecommerce development service, can be the determining factor in whether a visitor converts on your website.

Check out these blog articles that discuss some of the elements to look out for when building high-converting pages.

Best Professional Service Websites

You will often find professional service websites to feature very clean-cut design styles, which is a quality we push for in our website redesign services. This is likely because service companies are trying to instill a feeling of professionalism from the design of their website.

In our top ranking professional websites, we’ve found a good mix of expected professionalism and creative flare for you to consider.

If you are in the professional services industry, don’t be afraid to get creative on your next website design by checking out some of these exciting blogs.

Best Construction & Home Service Websites

When it comes to home services contractors, the top performing websites always focus on getting leads.

It isn’t uncommon to find home services websites pushing contact forms, service area maps, special discount offers, lead magnets, local reviews / testimonials, and appointment schedulers above the fold of their homepage.

We’ve tried to find websites that do a great job of incorporating these “pushier” design elements into the overall look and feel of their websites.

Best Health & Medical Websites

Most health and medical websites tend to lean toward clean-cut, professional website layouts.

The exception typically comes from plastic surgery websites, where a segment of that industry focuses on attractive models that aren’t always workplace safe. (check out the article for examples)

We’ve found a nice mix of medical websites that provide a well-rounded set of examples for what you might want to consider when designing your next medical website.

Best Food & Beverage Websites

We’ve found hundreds of mouthwatering websites for you to review in the food and beverage industry!

From casual dining eateries to five-star establishments, we have some amazing examples of well-designed restaurant websites. We even found awesome websites from coffee shops, breweries, wineries, and bakeries!

Best Websites in Other Industries

There are so many awesome website designs to consider! This blog article is perhaps the most conclusive list of website design examples by industry on the internet!

Here are a few more top websites, broken out into various industries, for you to consider. If you find one that matches your industry or design style, great! If not, let us know and we’ll see if we can add to the list!

How to Make a Great Website

If your site has a good design, it will encourage more engagement with your site’s visitors and will drive leads back to your site again to sign up for your services or purchase your products. A good first impression is critical to keeping visitors on your site.

Great web development involves designing with the objective of improving user experience (or UX) and anticipating what users will do and where your users will go on your website. This involves careful research and design into figuring out what elements to create and place on the site.

A good web designer will take into account all the graphical elements during your website redesign service. These include your site navigation, images, call-to-actions, buttons, fonts, and colors. Integrated properly, user interface design can either make or break your visitor’s overall user experience.

1.) Understand your audience

To start, you will want to discuss your audience with your web designer. Having a solid understanding of your audience and what they are looking for on your website is key. If your site doesn’t provide the information they need, they will look elsewhere.

Part of a good web design is understanding who your audience is and what they are looking for. Don’t miss this critical factor of your site’s overall design!

2.) Keep your graphic elements clear

If your graphical elements are not clear, your audience will become frustrated and you may notice your bounce rate increase. If you are concerned that your current website is too confusing to navigate, or there are too many elements on your pages, it’s time to simplify. Naturally, visitors will avoid clicking elements on your site if they are too hard to understand or it isn’t clear what their purpose is.

To help mitigate this problem, talk with your web designer about how to best design your homepage, category pages, product pages, or major landing pages.

3.) Maintain consistency & simplicity

With web design, you’ll want to make sure that you (or your professional designer) maintain consistency with the graphical elements you choose. This could include universal elements, icons, etc., (such as a hamburger menu) that users are familiar with.

Why is this important? If users recognize familiar elements, it can help them complete their task more quickly. To keep your website more to-the-point, make them think less! As Steve Krug writes in his book, Don’t Make Me Think!, “It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.”

He also writes, “Your primary role should be to share what you know, not to tell people how things should be done.”

With this in mind, be sure to stay consistent with your page design across your website. Remember, you’ll want to ensure that your website is easy to navigate! Keep your page structure similar across all pages. For example, ensure your colors and typography remain consistent across all pages.

4.) Select a good page layout & implement visual hierarchy

We touched on it briefly already, but be sure that all your pages have a good layout. Ask your designer about how to implement visual hierarchy into your page designs. For example, let’s say you are an online clothing outlet. You most likely will want a homepage slider at the top with a clear navigation above it to shop Men, Women, and Children, (or Tops, Bottoms, Shoes, etc.). Below, you may feature your most important or top-selling categories.

Done right, visual hierarchy will point your buyers’ attention to the most important elements of your page first, then second, then third, etc. Good visual hierarchy ensures that certain elements will properly “stick out” to your visitors and in the right order.

Furthermore, another important aspect of good page layout is readability. Ensure you have a readable font on your website (do not exceed 2 fonts for ease of readability). Also, talk with your designer about structuring your site’s pages. This helps your users navigate your site easier.

5.) Simplify your contact forms

There’s nothing more daunting than having to fill out a long contact form. If you want to gain leads more quickly, consider simplifying your contact forms. In our fast-paced world, site visitors have little time or patience for long forms and may click away if they’re feeling frustrated with having to fill out (or possibly re-filling fields if they entered it incorrectly the first time!)

To help fix this problem, be sure to have as little fields as possible in your forms. Also, check with your web designers about designing the fields and buttons for ease of use for mobile, tablet, and desktop alike.

6.) Design for minimalism to reduce user confusion

Humans, by nature, will make mistakes as they browse a website. Is your contact form too complicated to fill out, or a button is placed in a non-intuitive place on your page? This is a recipe for frustration. To work around this, you may want to check with your web designer about a strategic way to implement a better design.

Website designers are skilled in understanding where human error occurs. Some good web design tips to encourage a better user experience with your interface include implementing small confirmation window pop-ups or helpful visual elements to point your users in the right direction.

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by David W in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.