WebCitz started working with this client in 2009
- Client: Advantage Equipment (website offline)
- Platform: Other
- Industry: Retail / E-Commerce
- Services: Web Development
The Challenge
Advantage Equipment, a provider of commercial laundry systems, required a high-fidelity digital presence that aligned perfectly with the corporate branding of their partner, Continental Girbau. The project came to WebCitz through an established relationship with the Girbau marketing team. The challenge was to take complex, multi-layered design assets and convert them into a functional, cross-browser compatible website without the use of a traditional CMS, requiring precise manual coding.
The WebCitz Solution
WebCitz acted as the technical execution arm for the Continental Girbau marketing director, focusing on high-quality front-end development:
- PSD to HTML Conversion: We took the raw Photoshop (PSD) design files and performed a meticulous conversion into semantic HTML and CSS. This ensured that every design element – from typography to layout spacing – was exactly as the marketing director intended.
- Custom Front-end Engineering: Because the site was built without a CMS platform, our team engineered the site structure from the ground up, ensuring fast load times and high stability for the commercial laundry system listings.
- Technical Maintenance: During the partnership, WebCitz provided routine updates and technical maintenance to ensure the site remained compatible with evolving browser standards and continued to serve as a reliable resource for Advantage Equipment’s clients.
The Result
By providing expert front-end development services, WebCitz helped Advantage Equipment launch a professional, brand-accurate website that met the rigorous standards of a major manufacturer. This project demonstrated our ability to work seamlessly with internal marketing departments and execute complex design visions with technical precision.
