WebCitz started working with this client in 2009
- Client: Zypes
- Platform: Squarespace
- Industry: Business & Professional Services
- Services: Digital Marketing
The Challenge
The Managed Service Provider (MSP) market in Seattle is one of the most competitive in the world. To stay ahead, Zypes needed:
- Hyper-Local Relevance: It isn’t enough to rank for “Seattle IT.” They needed to rank in Bellevue, Redmond, Issaquah, and Snoqualmie with content that feels specific to those communities.
- Vertical Authority: Demonstrating deep expertise in specific industries (like healthcare, legal, or construction) rather than appearing as a “generalist.”
- Ad Spend Accountability: Ensuring that every dollar spent on Google Ads is tied to a high-quality lead, especially in a niche where “cost-per-click” can be extremely high.
The WebCitz Solution
We are currently executing an aggressive 2026 growth sprint to maximize their lead generation:
- Geographic SEO Sprint: We are building out a sophisticated network of city-specific landing pages. Unlike generic pages, these are being infused with relevance to actual projects Zypes has completed in those cities, giving Google the “local proof” it needs to boost rankings.
- Industry-Specific Architecture: We are developing a new suite of industry pages. These highlight the specialized work Zypes does for various sectors, ensuring that a law firm looking for “legal IT” finds content tailored exactly to their compliance and security needs.
- Google Ads Overhaul: We are completely re-engineering their Google Ads account. This includes fresh keyword research, ad copy that reflects their 17+ years of experience, and optimized bidding strategies to compete in the high-stakes Seattle market.
- Advanced Conversion Tracking: We have implemented a new, more reliable tracking ecosystem. By analyzing lead attribution – whether via form fills or phone calls – we can now see exactly which keywords and cities are delivering the highest-value clients.
- Squarespace Strategic Support: For over a decade, we have managed their presence on Squarespace, ensuring that while the platform is simple for them to use, the “under-the-hood” SEO and design remain elite.
The Result
The 2026 sprint is already positioning Zypes for its most successful year yet. By moving from “general SEO” to “relevance-based SEO,” we are helping them capture high-intent leads in the specific cities and industries that drive their growth. Our 17-year history together means we understand their brand as well as they do, allowing us to pivot their strategy as the Seattle tech landscape continues to shift.
