WebCitz started working with this client in 2009
- Client: Dreyer's Cleaning & Restoration (website offline)
- Platform: WordPress
- Industry: Construction / Real Estate
- Services: Digital Marketing
The Challenge
In 2009, the restoration industry in North Florida was becoming increasingly competitive online. Dreyer’s – a family-owned business since 1979 – needed to ensure that when a homeowner in Gainesville faced an emergency (like a burst pipe or fire damage), their name was the first one to appear in search results. At the time, their website was likely on a legacy domain and lacked the technical optimization needed to beat out national franchises.
The WebCitz Solution
We executed a high-impact SEO “sprint” focused on local dominance and lead generation:
- Local Keyword Architecture: We identified and targeted the most valuable local search terms for the industry, including “Gainesville carpet cleaning,” “water damage restoration FL,” and “mold remediation.” We ensured their content was optimized to answer the urgent questions of customers in crisis.
- Technical SEO Audit & Repair: We went through the site’s backend to fix crawl errors, optimize header tags (H1-H3), and improve site speed. In the early days of SEO, these fundamental “on-page” fixes were often enough to leapfrog competitors.
- Local Citation & Directory Building: We worked on getting Dreyer’s listed in the most influential local and industry-specific directories. This not only provided valuable backlinks but also established “geographic relevance” in the eyes of Google’s emerging local algorithms.
- Content Expansion: We helped build out dedicated service pages for their core offerings – Cleaning and Restoration – ensuring that each service had enough “keyword weight” to rank independently.
- Conversion Optimization: Since restoration is an emergency-based service, we advised on UI/UX changes to ensure their phone number and emergency contact info were front-and-center on every page.
The Result
Our work in 2009 provided Dreyer’s with a massive competitive advantage as they entered the 2010s. By solidifying their rankings for “restoration services” early on, we helped them capture market share during a period of significant growth. Today, the company has evolved into Dreyer’s DKI, part of North America’s largest disaster restoration contracting organization. While their website and domain have changed, the foundational SEO principles we established years ago helped pave the way for their current status as North Florida’s “go-to” restoration expert.
