WebCitz started working with this client in 2010
- Client: Children Succeed (website offline)
- Platform: Other
- Industry: Education, Retail / E-Commerce
- Services: Digital Marketing, Ecommerce, Maintenance / Support, Web Hosting
The Challenge
Children Succeed was a specialized retailer focusing on games and educational tools for children with learning disabilities. As a small, high-volume boutique, they faced the challenge of competing with larger retailers while needing a website that could handle complex “pro-level” e-commerce requirements. They needed a partner who could manage the technical intricacies of VirtueMart to support bulk ordering from schools and organizations, while also driving a consistent flow of traffic through digital marketing.
The WebCitz Solution
For eight years, WebCitz served as the complete technical and marketing department for the Children Succeed team:
- VirtueMart E-Commerce Optimization: We performed extensive custom work on the VirtueMart platform. This included developing sophisticated discount rules for bulk orders – essential for capturing sales from educational institutions – and refining shipping options to ensure accurate rates for varied product sizes and weights.
- Targeted Digital Marketing: We managed their email marketing lifecycle, creating campaigns that kept parents and educators informed about new tools and seasonal promotions. This direct line to their customer base was a primary driver of repeat business.
- Technical SEO & Visibility: We implemented a rigorous technical SEO strategy to ensure their specialized products appeared at the top of search results for specific learning disability resources. By optimizing product metadata and site structure, we helped them maintain a competitive edge in a crowded market.
- Iterative Design Improvements: While the core focus was functionality, we performed several “mini-redesigns” over the years. These updates ensured the user interface remained intuitive and trustworthy for parents who were often looking for very specific developmental solutions.
- Daily Support & Maintenance: For nearly a decade, we provided the day-to-day technical stability required to process a high volume of online orders, ensuring the Joomla core and e-commerce extensions remained secure and functional.
The Result
WebCitz provided Children Succeed with the enterprise-level technical capabilities of a much larger company. By automating their bulk pricing logic and stabilizing their e-commerce engine, we allowed the two-person team to focus on their mission of helping children. Our long-term partnership ensured that until the company’s planned closure in 2018, their digital storefront remained a reliable, high-performing asset that successfully served the educational needs of families across the country.
