WebCitz started working with this client in 2010
- Client: Dynamic Recycling (website offline)
- Platform: WordPress
- Industry: Government / Community
- Services: Maintenance / Support
The Challenge
In 2010, Dynamic Recycling was a rapidly growing electronics recycler in Wisconsin. They were in a pivotal “middle” phase – their original website, dynamicrecycling.com, was becoming outdated as their service offerings expanded into data security and large-scale materials recovery. They were already planning a major shift in their digital strategy and needed a reliable technical partner to keep their existing site stable, secure, and professional while their new, more complex digital roadmap was being developed.
The WebCitz Solution
WebCitz provided the critical “bridge” support necessary for a high-growth company:
- Strategic Website Maintenance: We took over the day-to-day management of their original website. This allowed their internal team to focus on their core operations and the logistics of their massive recycling facility in La Crosse without worrying about site crashes or technical glitches.
- Support During Build-Out: As is common with large organizations, building a new enterprise-grade website can take a year or more. We ensured that their public-facing site remained a high-quality lead generation tool throughout that entire development cycle.
- Platform Stability: We performed routine security updates and performance optimizations to ensure that as they gained national attention, their website could handle the increased traffic and scrutiny from corporate partners.
- Content Management: We assisted with updates to their service descriptions and compliance information, which is vital in a highly regulated industry like electronics recycling and data destruction.
The Result
By providing reliable maintenance for those early years, WebCitz gave Dynamic Recycling the peace of mind to scale their business. Since our collaboration, they have grown into Dynamic Lifecycle Innovations, a corporation with facilities in multiple states and a massive global reach. While they eventually moved to the thinkdynamic.com domain as part of their 2018 rebranding, our work in 2010 helped stabilize the digital foundation of what is now one of the most respected names in the environmental and ITAD industry.
