WebCitz started working with this client in 2012
- Client: Heartland Technologies (website offline)
- Platform: Joomla
- Industry: Manufacturing / Industrial
- Services: Maintenance / Support, Web Development, Web Hosting
The Challenge
As an industrial distributor, Heartland Technologies relied on the reputation of the high-quality lubricant lines they represented. Their digital challenges included:
- Professional Representation: Needing a professional web presence that could compete with larger national distributors while highlighting their local expertise in Stevens Point.
- Product Line Visibility: Clearly showcasing the specific industrial brands and lubricant types (hydraulic oils, metalworking fluids, greases) they carried.
- Local Search Competition: Ensuring that when plant managers or procurement officers in Central Wisconsin searched for “industrial lubricant distributor,” Heartland Technologies appeared at the top of the list.
The WebCitz Solution
We developed a targeted “Distributor Growth” platform that prioritized product authority and local visibility:
- Joomla Website Launch (2012): We selected Joomla for its robust content management capabilities, allowing us to build a scalable site that could handle technical data sheets and detailed product descriptions.
- Content Landing Pages: We created dedicated landing pages for the various product lines Heartland represented. These pages were designed to act as a digital catalog, providing technical specifications and use-case information for different industrial lubricants.
- On-Page SEO Optimization: We performed extensive on-page SEO, targeting keywords specific to the industrial lubricant industry and the Central Wisconsin region. This included optimizing meta tags, header structures, and localized content to ensure they captured high-intent “near me” searches.
- Lead Generation Focus: We designed the site to facilitate easy inquiries. For an industrial consultant, the website’s primary job is to generate phone calls or quote requests, so we ensured contact information and inquiry forms were prominent.
- Technical Training: We provided the client with the training needed to manage their Joomla backend, allowing them to update product lines and literature as their distribution agreements evolved.
The Result
By launching with WebCitz in 2012, Heartland Technologies successfully carved out a digital space in the competitive industrial lubricant market. The combination of professional design and aggressive local SEO allowed them to reach a wider customer base in the Fox Valley and Central Wisconsin, reinforcing their role as a trusted consultant and reliable distributor.
