WebCitz started working with this client in 2012
- Client: A Christmas To Remember
- Platform: Other
- Industry: Retail / E-Commerce
- Services: Digital Marketing, Ecommerce, Maintenance / Support, Web Hosting
The Challenge
Christmas 2 Remember, a major retailer of holiday decor and apparel, faced significant technical limitations with their legacy osCommerce platform. As their inventory grew to thousands of SKUs – including ornaments, artificial trees, and seasonal apparel – they needed a more scalable e-commerce solution and a modern visual identity. Furthermore, they required a way to centralize inventory management across their website, Amazon, and eBay to handle the intense volume of the holiday shopping season.
The WebCitz Solution
WebCitz executed a multi-phase digital transformation that involved thousands of hours of development and strategic integration:
- Platform Migration & Initial Redesign: we managed the complex data migration from osCommerce to Magento, ensuring that thousands of products and customer records were preserved while moving to a more robust architecture.
- Iterative Website Redesign: Following the initial migration, our team performed a secondary, comprehensive redesign of the Magento storefront the following year to further optimize the user experience and modernize the brand’s digital presence.
- Linnworks Enterprise Integration: We integrated the entire online ordering system with Linnworks, creating a “single source of truth” for inventory. This allowed for real-time synchronization across their Magento store and major marketplaces like Amazon and eBay.
- Multi-Channel Fulfillment: We configured automated workflows to ensure inventory levels updated instantly as sales occurred on different platforms, preventing overselling during peak seasonal spikes.
- Seasonal Digital Marketing: To capitalize on holiday traffic, we managed aggressive SEO and paid advertising (PPC) campaigns for multiple seasons.
The Result
The result was a powerful, automated e-commerce engine capable of supporting massive seasonal growth. By migrating the client from a legacy system to a modern Magento environment and centralizing operations through Linnworks, WebCitz helped Christmas 2 Remember scale into a powerhouse of holiday retail. Our ongoing relationship over the last decade reflects the long-term stability of the infrastructure we built.
