WebCitz started working with this client in 2012
- Client: Everything Gun Dog (website offline)
- Platform: Magento
- Industry: Retail / E-Commerce
- Services: Ecommerce, Maintenance / Support, Web Development, Web Hosting
The Challenge
The owners of Everything Gun Dog were operating at a high level and needed a platform that could scale with their success. They faced several complex requirements:
- Multi-Store Management: They operated a separate brand of dog products and needed to manage both storefronts from a single Magento administrative backend to streamline inventory and order processing.
- Conversion Recovery: With hundreds of products and high traffic, they were losing significant revenue to abandoned carts and needed a custom solution to win those customers back.
- Infrastructure Demands: Their high traffic volume, especially during seasonal peaks in the hunting community, required a robust, dedicated hosting environment that standard shared hosting could not provide.
The WebCitz Solution
We delivered a high-performance e-commerce ecosystem designed for enterprise-level efficiency:
- Magento Multi-Store Architecture: We engineered a multi-store setup within Magento 1.x. This allowed the client to run Everything Gun Dog alongside their sister brand with unique front-end designs while sharing a unified database for products, customers, and sales data.
- Custom Abandoned Cart Logic: Before “off-the-shelf” apps made this easy, we built custom functionality to track abandoned carts and trigger automated recovery emails. This direct intervention significantly boosted their conversion rates by recapturing high-intent shoppers.
- Enterprise Product Management: We managed the migration and setup of hundreds of SKUs, including complex categories for training collars, tracking systems, and kennel supplies, ensuring the site was easily searchable and navigable.
- Dedicated Hosting & Server Tuning: To support their high traffic, we provided and managed a dedicated server environment. We optimized the server specifically for Magento’s heavy resource requirements, ensuring fast load times and 100% uptime during their busiest sales periods.
- Long-Term Technical Support: For years, we served as their “on-call” development team, handling routine security patches, technical troubleshooting, and layout enhancements as the brand grew.
The Result
Everything Gun Dog became a prominent destination in the sporting dog market, supported by a rock-solid technical foundation. Our custom marketing tools and dedicated hosting provided the client with the same level of digital sophistication as national big-box retailers. While the parent company eventually made the strategic decision to shut down the brand, the project remains a landmark in our portfolio for showcasing our ability to handle complex, high-traffic multi-store e-commerce operations.
