WebCitz started working with this client in 2013
- Client: Chipper Shredder (website offline)
- Platform: Other
- Industry: Retail / E-Commerce
- Services: Maintenance / Support, Web Hosting
The Challenge
Chipper Shredder specialized in a complex retail niche: selling both large-scale wood chipping machinery and an extensive catalog of granular replacement parts. Their original website was built on a custom ASP framework, which was becoming increasingly difficult to scale and maintain. The primary challenge was maintaining the legacy system while planning a strategic move to Magento, ensuring that thousands of part numbers and technical specifications remained accurate during the transition.
The WebCitz Solution
WebCitz provided the technical bridge between their legacy past and their e-commerce future:
- Legacy ASP Support: Before the full migration, we provided the necessary maintenance to keep their ASP-based site functional. This involved troubleshooting backend logic and ensuring that the ordering process remained stable for customers looking for specific machine parts.
- Magento Migration Consulting: We acted as a strategic partner during their move to Magento. This included discussing data mapping strategies to ensure that the complex relationship between machines and their corresponding parts was preserved in the new database structure.
- Industrial E-Commerce Strategy: Selling wood chippers involves unique challenges, such as handling heavy freight shipping and managing technical product data. We provided consulting services focused on how to best present these industrial products to a national audience while simplifying the “part-finding” process for existing owners.
- Local Technical Partnership: Being based in the Fox Valley area allowed us to provide close, responsive support to this Little Chute-based business, ensuring that their digital transition was handled with a deep understanding of their local operational needs.
The Result
By providing a mix of technical maintenance and high-level consulting, WebCitz helped Chipper Shredder navigate a critical period of digital growth. Our work ensured that they didn’t lose momentum while stuck in an aging framework, providing them with the roadmap and support needed to embrace a more powerful, scalable Magento storefront.
