WebCitz started working with this client in 2013
- Client: BCA Consulting
- Platform: Other
- Industry: Financial Services
- Services: Digital Marketing, Maintenance / Support, Web Development, Web Hosting
The Challenge
BCA Consulting, a bookkeeping and financial services firm, was a side-venture that the owner dreamed of turning into a full-time career. To make that transition, she needed a consistent stream of qualified local leads. In 2013, the Bothell, Washington market was competitive, and she required a website that not only looked professional and trustworthy but also appeared at the top of search engine results when local businesses were looking for financial oversight.
The WebCitz Solution
WebCitz designed a strategic entry into the market that prioritized immediate search visibility and high-conversion design:
- Professional Brand Launch: We built a custom WordPress website designed to reflect the precision and reliability required of a bookkeeper. The site was engineered to be fast, mobile-friendly, and easy for prospective clients to navigate.
- Aggressive Local SEO Campaign: Our primary focus was capturing the Bothell, WA market. We implemented a technical SEO strategy that targeted high-intent local keywords. This effort was so successful that the client achieved top-page rankings much faster than projected.
- Integrated Marketing Campaign: For nearly a year, we managed a concentrated marketing campaign to build her digital footprint. This included content optimization and local citations that solidified her authority in the Pacific Northwest accounting space.
- Lead Generation Optimization: We optimized the site’s calls-to-action to ensure that visitors looking for bookkeeping help could easily reach out for a consultation, turning organic search traffic into a steady pipeline of new business.
The Result
The impact of the WebCitz strategy was immediate and life-changing for the client. The surge in organic leads allowed her to leave her previous employment and commit to BCA Consulting full-time significantly earlier than she had planned. Although the partnership ended after a few years when she transitioned into a different local opportunity, the work WebCitz performed in those first 24 months provided the essential foundation for her professional independence and growth.
