WebCitz started working with this client in 2015
- Client: Eco Diamond (website offline)
- Platform: Other
- Industry: Retail / E-Commerce
- Services: Ecommerce, Maintenance / Support, Web Hosting
The Challenge
As an online-first jewelry retailer, Eco Diamond needed a highly sophisticated checkout experience. Their products were deeply customizable, meaning a single ring style could have dozens of variations. They needed a platform that could handle:
- Configurable Attributes: Users needed to select metal type (Gold, Platinum, Rose Gold), band size, and center stone shapes.
- Dynamic Pricing: The price needed to update in real-time based on the combination of choices.
- Trust & Aesthetics: The site had to look as high-end as the products to convince customers to make a significant financial investment online.
The WebCitz Solution
We utilized the power of Magento to create a robust, enterprise-grade shopping experience:
- Complex Product Matrixing: We engineered the backend to support configurable products. This allowed Eco Diamond to manage thousands of possible combinations within a single product entry, ensuring that inventory and pricing remained accurate regardless of the customer’s selection.
- Custom UI for Customization: We focused on the front-end user journey, making the selection process for ring sizes and stone shapes intuitive. We ensured the “Build Your Own” feel was seamless, mirroring the experience of a high-end physical jewelry store.
- Little Chute Local Partnership: Being based in the Fox Valley ourselves, we provided close, hands-on support. We acted as their dedicated dev team, handling the technical complexities of Magento so they could focus on sourcing stones and managing their brand.
- Security & Scalability: Given the high value of the transactions, we prioritized secure payment gateway integrations and SSL protocols, ensuring that Eco Diamond’s customers felt safe throughout the entire purchase funnel.
- Maintenance & Support: For two years, we managed the routine updates and patches required to keep a Magento store running at peak performance, protecting the site from the vulnerabilities common in older e-commerce platforms.
The Result
The launch of the Magento store in 2015 gave Eco Diamond the professional “heft” they needed to compete on a national stage. By automating the complex selection and pricing logic, WebCitz helped them move from a manual sales process to a high-volume e-commerce operation. This project stands as a great example of our ability to handle high-ticket, high-complexity retail in the Fox Cities.
