WebCitz started working with this client in 2015
- Client: Sensoria Wellness
- Platform: Joomla
- Industry: Health & Wellness
- Services: Maintenance / Support, Web Hosting
The Challenge
In 2015, the essential oils market was exploding. Sensoria Wellness needed to cut through the noise of both national “big-brand” competitors and direct-sales organizations. Their primary hurdles included:
- Platform Specialization: Their site was built on Joomla, which required specialized PHP expertise to maintain security while adding the complex e-commerce features needed for high-volume oil sales.
- Brand Authority: They needed to transition from a “product seller” to a “wellness authority” to build long-term customer loyalty in a niche driven by trust.
- Customer Acquisition Cost: They required a balanced marketing strategy that could drive new sales without exceeding the tight margins typical of high-quality retail products.
The WebCitz Solution
We implemented an “Authority and Acquisition” roadmap, leveraging the power of their Joomla installation and a multi-channel marketing approach:
- Strategic Joomla Stewardship: We managed the technical health of their Joomla platform for several years. This included performing essential security patches and version upgrades to ensure the site remained a safe, fast environment for their wellness community.
- Full-Scale Digital Marketing Campaign: For over a year, we led an aggressive marketing push. This included optimizing their on-page SEO for high-intent wellness keywords and managing targeted social media strategies to reach aromatherapy enthusiasts.
- Product Catalog Optimization: We worked on the presentation of their essential oil kits and accessories. By improving product descriptions and visual layouts, we helped educate customers on the therapeutic benefits of their oils, driving higher average order values.
- Technical Performance Updates: We optimized the site’s load speeds and mobile responsiveness, recognizing that wellness customers often browse for remedies and relaxation products on their smartphones.
The Result
By the conclusion of our primary engagement in 2017, Sensoria Wellness had established a professional and stable digital presence in the aromatherapy market. Our work in stabilizing their Joomla platform and executing a year-long marketing blitz provided the brand with the visibility needed to compete at a national level. By trusting WebCitz with their technical maintenance and marketing strategy for several years, Sensoria Wellness was able to focus on sourcing the highest quality oils while we ensured their digital storefront was always performant and growing.
