WebCitz started working with this client in 2015
- Client: Freedom Bike To Trike (website offline)
- Platform: WordPress
- Industry: Automotive / Powersports
- Services: Digital Marketing, Maintenance / Support, Web Hosting
The Challenge
Converting a motorcycle into a trike is a significant investment for a rider, often driven by a desire for increased stability without sacrificing the “open road” experience. The digital challenges included:
- Visual Proof of Craftsmanship: The website needed to act as a high-quality gallery to show the seamless integration of their conversion kits.
- Niche Audience Reach: Reaching older riders or those with mobility preferences who were looking for a safe way to keep riding.
- Platform Longevity: Maintaining a WordPress site over several years required consistent updates to keep the “gallery-heavy” site fast and secure.
The WebCitz Solution
We provided a steady technical hand that allowed the owners to focus on the fabrication shop:
- Managed WordPress Maintenance: For the duration of our partnership, we handled all backend updates. This was critical for a site that relied on various plugins to display their conversion portfolios and contact forms.
- Portfolio & Gallery Support: We helped maintain the visual elements of the site, ensuring that their “Before and After” shots of Harleys, Hondas, and other makes were presented professionally. This visual evidence was the primary driver for their consultation requests.
- Reliable Local Hosting: We provided managed hosting on our local servers, ensuring that the site was always accessible to the Wisconsin riding community, particularly during the peak spring and summer “riding seasons.”
- Technical Troubleshooting: As their on-call web team, we resolved any layout or functionality issues quickly, ensuring that their digital “showroom” never went dark.
The Result
For several years, Freedom Bike To Trike maintained a professional and trustworthy online presence that reflected the quality of their mechanical work. While the business eventually shut down, our partnership ensured that during their years of operation, they were the go-to digital resource for trike conversions in the Fox Valley. It remains a great example of how we support specialized local craftsmen in maintaining their brand’s reputation.
