WebCitz started working with this client in 2016
- Client: Badger Ladder
- Platform: WooCommerce
- Industry: Construction / Real Estate, Retail / E-Commerce
- Services: Digital Marketing, Ecommerce, Maintenance / Support, Web Hosting
The Challenge
Badger Ladder, a premier nationwide supplier of OSHA-compliant ladders, scaffolding, and pump jacks, initially brought on WebCitz to support their in-house marketing manager. Over time, the scope of the partnership grew as the client realized they needed a more robust technical and marketing engine to handle their complex national operations. The primary challenges included migrating a massive product catalog from a dying Magento 1.x platform, managing high-velocity order placement, and maintaining a dominant presence in a competitive industrial market across multiple physical locations (WI, NJ, GA, WA).
The WebCitz Solution
Since 2016, WebCitz has evolved into the full-service marketing and technical arm for Badger Ladder:
- Enterprise-Scale Migration: We led the high-stakes migration from Magento 1.x to WordPress/WooCommerce. This wasn’t just a data transfer; it required optimizing a large-scale catalog for “rapid order placement” to satisfy the fast-paced procurement needs of professional contractors.
- Custom Pump Jack Configurator: We engineered a custom-built configuration system that allows customers to build out complex pump jack systems online. This tool simplifies a technical purchasing process, reducing order errors and improving the user experience for heavy equipment buyers.
- Six-Figure Google Ads Management: We manage a massive annual ad spend (exceeding $100k) across Google Ads, ensuring a consistent flow of leads and e-commerce sales. Our strategy targets high-intent industrial search terms to maintain Badger Ladder’s status as a top-tier national supplier.
- Full-Spectrum SEO & Content: We handle the site’s organic growth through aggressive link building and the creation of custom-written product and category descriptions. This ensures the site remains technically sound and highly visible in search rankings.
- Omnichannel Marketing Support: Our role extends beyond the web. We maintain and design their professional print catalogs, provide ongoing graphic design work for banners and brochures, and ensure their physical marketing materials match their digital brand.
- Managed Hosting & Security: We provide high-performance managed hosting and routine security updates to ensure the platform can handle heavy traffic spikes and maintain 100% uptime for their nationwide customer base.
The Result
By taking over the full marketing and technical responsibility for Badger Ladder, WebCitz has provided the stability and scalability needed for a multi-location industrial giant. Our long-term oversight has transformed their digital presence from a managed “site” into a multi-million dollar revenue engine, proving that WebCitz can operate as a comprehensive, long-term business partner at the enterprise level.
