WebCitz started working with this client in 2017
- Client: Air Water & Ice
- Platform: Shopify
- Industry: Retail / E-Commerce
- Services: Digital Marketing, Ecommerce, Maintenance / Support
The Challenge
Air Water Ice, a specialist in water purification systems, originally operated on the Magento platform. Over years of growth, the site required intensive technical maintenance, including custom extension development and complex debugging. As the business evolved, the client sought to migrate to Shopify to reduce technical overhead while maintaining a highly specific user experience. The challenge lay in migrating a massive catalog of technical products while accommodating the client’s unique vision for site navigation and aesthetic structure.
The WebCitz Solution
WebCitz has served as the dedicated technical and marketing partner for Air Water Ice since 2017, managing most phases of their digital evolution:
- Comprehensive Magento Support: For several years, we provided deep-level backend support, including custom extension development, theme repairs, and database management to keep the Magento store performing at its peak.
- Complex Shopify Migration: We led the transition from Magento to Shopify, managing the intricate data migration process to ensure product specifications and customer data remained intact.
- Bespoke Theme Development: Unlike standard Shopify builds, we developed a highly customized theme to meet the client’s specific requirements. This included engineering irregular menu structures and unique layout configurations that deviated from traditional e-commerce patterns.
- Ongoing SEO & Content Strategy: Beyond development, we have executed periodic SEO campaigns focused on high-quality backlink building and content optimization to maintain the site’s authority in the water filtration niche.
The Result
By successfully navigating the migration from a legacy Magento environment to a custom Shopify build, WebCitz provided Air Water Ice with a platform that is both easier to manage and perfectly tailored to the owner’s unique brand vision. Our ongoing support has ensured that the site remains technically stable while continuing to grow its organic search presence through targeted SEO efforts.
