WebCitz started working with this client in 2017
- Client: The Edge (website offline)
- Platform: Magento
- Industry: Automotive / Powersports, Retail / E-Commerce
- Services: Ecommerce, Maintenance / Support
The Challenge
Operating a custom-focused e-commerce brand on Magento presents unique technical hurdles. The Edge required assistance with:
- Platform Stability: As a powerful but resource-heavy CMS, their Magento install needed professional oversight to ensure it remained fast and secure during updates.
- Visual Consistency: The “Rock and Moto” aesthetic is highly specific. Any updates to the site’s functionality or layout had to maintain the gritty, high-octane brand identity that their customers expected.
- Product Variation Complexity: Custom clothing often involves complex attributes (sizes, colors, custom graphics). Managing these within Magento’s backend required precise configuration to prevent customer confusion during the checkout process.
The WebCitz Solution
We provided targeted technical support to modernize their Magento environment and improve the user experience:
- Technical Updates & Patching: We performed essential updates to the Magento core and associated extensions. This was critical for maintaining the site’s security posture and ensuring compatibility with modern web browsers and payment processors.
- UI/UX Refinements: We worked on the “look and feel” of the site, making subtle but impactful adjustments to the interface. Our goal was to streamline the shopping journey so that customers could spend less time navigating and more time exploring the custom apparel collections.
- Backend Troubleshooting: We assisted with resolving technical glitches that are common in older Magento installs, ensuring that the database remained healthy and that inventory management was synchronized correctly with the front-end display.
- Responsive Maintenance: We ensured that the updates were fully responsive, recognizing that a significant portion of their “on-the-go” motorcycle community would be accessing the site via mobile devices.
The Result
By the conclusion of our work in 2017, The Edge possessed a more stable and efficient e-commerce platform. Our technical interventions provided them with the digital “tune-up” needed to keep their shop running smoothly. By trusting WebCitz to handle the complexities of Magento maintenance, they were able to stay focused on their core mission: outfitting the rock and moto community with high-quality, custom gear.
