WebCitz started working with this client in 2017
- Client: Certified Scale
- Platform: Other
- Industry: Manufacturing / Industrial, Retail / E-Commerce, Science / Technology
- Services: Digital Marketing, Ecommerce, Maintenance / Support, Web Hosting
The Challenge
Certified Scale, a provider of high-precision laboratory balances and industrial scales, faced a major technical crossroads. Their legacy Magento 1.x site was becoming difficult to maintain and was reaching its end-of-life. The business required a platform that could handle thousands of SKUs, intricate product filtering, and complex logistics (freight shipping), while also needing a modern marketing engine to drive sales through Google Ads and organic search.
The WebCitz Solution
Since taking over the hosting and maintenance in 2017, WebCitz has guided Certified Scale through a total digital transformation:
- Enterprise Platform Migration (2024): We successfully migrated the entire catalog and customer base from Magento 1.x to a highly customized WordPress/WooCommerce environment. This ensured a more user-friendly backend for the client while improving site speed and security.
- Complex Logistics & Freight Engineering: Precision scales often require specialized shipping. We built out a custom freight shipping engine and implemented conditional “Free Shipping” rules to ensure accurate checkout costs for both small balances and massive industrial units.
- Advanced Product Filtering: To help customers navigate a vast inventory, we engineered a sophisticated filtering system. This allows users to drill down by capacity, readability, brand, and application, ensuring they find the exact tool for their laboratory or industrial needs.
- Total Marketing Management: We manage the company’s entire digital sales funnel, including:
- Google Merchant Center & Product Feeds: Managing complex data feeds to ensure products appear accurately in Google Shopping.
- Google Ads: Running high-ROI search and shopping campaigns.
- SEO & Backlink Building: Improving organic authority through content enhancements and strategic link acquisition.
- Specialized Utility Tools:
- Data Automation: We developed custom import/export tools to sync product data and pricing updates from multiple manufacturers.
- Value-Added Features: We implemented abandoned cart recovery systems and a specialized PDF request system for calibration certifications.
- Inquiry Management: We created a unique contact form management system tailored to their specific lead-routing needs.
The Result
The long-term partnership with WebCitz has moved Certified Scale from an aging legacy site to a cutting-edge e-commerce powerhouse. By handling the complex technical requirements of the weighing industry – such as freight logic and certification requests – while simultaneously managing their aggressive multi-channel marketing, we have provided Certified Scale with a scalable, high-performance platform that continues to drive growth in a competitive national market.
