WebCitz started working with this client in 2017
- Client: Fabco
- Platform: WordPress
- Industry: Manufacturing / Industrial
- Services: Digital Marketing, Maintenance / Support, Web Development, Web Hosting
The Challenge
FabCo Industrial Services is a high-demand service and manufacturing firm that supports massive industrial operations – foundries, woodworking plants, and asphalt facilities. To grow, they needed to bridge the gap between being a “trusted local resource” and a national authority for replacement parts. They faced two primary digital hurdles:
- Manufacturer Compatibility Visibility: They needed to be the first result when maintenance managers search for replacement bags for specific brands like Donaldson Torit, Camfil, or MikroPul.
- Service vs. Product Balance: Their website needed to highlight both their high-quality manufacturing of filter bags and their specialized on-site services, like solenoid replacement and moving-part lubrication.
The WebCitz Solution
We implemented a phased growth strategy that transformed their Neenah-based operations into a digital powerhouse:
- Strategic WordPress Redesign (2017): We began by moving them into a modern WordPress environment. This established the “clean” industrial aesthetic needed to build trust with plant managers and procurement officers.
- Aggressive SEO & Landing Page Campaign (2024-2025): We spent a full year engineering the site for “Search Dominance.” This included:
- Manufacturer Landing Pages: We built dedicated pages for every major brand they support (KICE, Wheelabrator, American Air Filter, etc.), ensuring FabCo ranks for “replacement” searches.
- Industry Vertical Pages: We created targeted content for sectors like Asphalt, Smelting, and Pharmaceuticals, speaking directly to the unique dust-collection challenges of each field.
- Technical Content Architecture: We organized their vast range of filter styles – pulse jet, shaker, and reverse-air – into a clear, technical directory. This helps engineers find exactly what they need based on their specific machine type.
- Managed Hosting & Support: As a Neenah neighbor, we provide them with high-performance, managed hosting. We ensure that their “on-call” nature is reflected in their website uptime – if a plant manager needs a quote at 2:00 AM, the site is fast and functional.
- Ongoing Maintenance: For nearly 10 years, we’ve handled the routine security and plugin management for their WordPress core, allowing their team to focus on serving clients across the Midwest.
The Result
By 2025, FabCo Industrial Services has successfully “bracketed” the competition in search results. They are now positioned as a national leader for baghouse filters while maintaining their identity as a responsive, local Neenah business. The 2024/2025 SEO initiative specifically turned the site from a “digital brochure” into a primary lead-generation engine for high-value manufacturing contracts.
