WebCitz started working with this client in 2017
- Client: Harry E. Wendlandt Co
- Platform: WordPress
- Industry: Construction / Real Estate
- Services: Maintenance / Support
The Challenge
For a company that takes pride in “keeping the 5th wall watertight,” digital stability is a reflection of their physical workmanship. Their challenges included:
- Maintaining Legacy Authority: Ensuring their long history in the Fox Valley was prominently featured and easily accessible.
- Service Clarity: Clearly communicating complex industrial services like their “Roof Management Program” (PRIM) and specialized PVC membrane installations.
- Modernizing the Portfolio: Updating their project gallery and literature to reflect their recent work with high-profile institutional and healthcare facilities.
The WebCitz Solution
We provided a flexible “Support Block” model that allowed the Wendlandt team to make professional-grade improvements as their business evolved:
- Technical Website Improvements: Since 2017, we have managed the backend health and performance of the site. This included optimizing the site’s architecture to ensure fast load times and technical reliability for clients researching roofing systems.
- Content & Gallery Management: We assisted in updating their project galleries and service pages. For a roofing company, “seeing is believing,” so we ensured their high-resolution imagery and case studies for industrial projects were presented professionally.
- Mobile & UX Optimization: We worked to ensure that facility managers and building owners could easily navigate the site from any device, prioritizing access to their emergency contact information and service request forms.
- Literature & Link Stewardship: We managed the integration of technical resources and supplier links (such as Sika-Sarnafil and IB Roof Systems), providing an educational hub for their clients.
- Security & Reliability: We provided the continuous monitoring and updates necessary to protect the site’s integrity, ensuring that their 90-year reputation was never compromised by technical downtime or vulnerabilities.
The Result
By trusting WebCitz with their digital maintenance for over seven years, Harry E. Wendlandt Co. has ensured that their online presence is as durable as the roofs they install. Our support has allowed their team to focus on “sound planning and record-keeping” for their clients while we handle the technical details of their digital “5th wall.”
