WebCitz started working with this client in 2018
- Client: Done Right Masonry (website offline)
- Platform: WordPress
- Industry: Construction / Real Estate
- Services: Digital Marketing, Maintenance / Support, Web Development, Web Hosting
The Challenge
As a small masonry operation in rural Wisconsin, the owner needed to move beyond word-of-mouth. He needed a professional website that would show up when local homeowners searched for chimney repairs, tuckpointing, or stonework. The challenge was building an effective presence on a budget that focused on high-impact local signals rather than expensive national SEO.
The WebCitz Solution
We implemented a foundational marketing “stack” designed to build immediate local trust:
- Customized Template Website: To keep costs down while maintaining a professional look, we utilized a high-quality website template and customized it specifically for the masonry industry. We focused on a layout that highlighted craftsmanship and made it easy for customers to request a quote.
- Local Business Citations: We performed a local SEO blitz, ensuring the business was correctly listed across major directories and “citations.” This is critical for appearing in the “Local Map Pack” when people search for services in Bear Creek and the surrounding Fox Valley.
- Facebook Page Launch: We handled the setup of their professional Facebook page, giving the owner a platform to share real-time project updates and engage with the local community.
- Backlink Building: We executed a focused link-building strategy to increase the site’s authority, helping it rank higher for localized masonry keywords.
- Visual Content Consulting: We provided direct training and consulting on how to take and upload high-quality project photos. In the masonry world, “before and after” pictures are the best sales tools, and we ensured the owner knew how to showcase his work effectively.
- Digital Literacy Training: We walked the client through the basics of managing his new digital assets, ensuring he felt comfortable with the tools we had put in place.
The Result
Our work in 2018 took Done Right Masonry from “digitally invisible” to having a professional, searchable presence. By focusing on local citations and a clean, photo-centric website, we ensured that when local residents needed a mason, Done Right Masonry looked like the most credible choice in the area. This project reflects our commitment to helping small, local businesses in Wisconsin get their start with the right technical foundation.
