WebCitz started working with this client in 2018
- Client: Garnet Midwest
- Platform: WordPress
- Industry: Manufacturing / Industrial
- Services: Digital Marketing, Maintenance / Support
The Challenge
Garnet Midwest has a massive inventory (over 7,000 parts) and serves a highly technical B2B audience of contractors and facility managers. In 2018, they wanted to test the waters of digital marketing to see if they could:
- Increase Lead Quality: Moving beyond general traffic to find users specifically looking for specialized mechanical brands and hard-to-find repair kits.
- Platform Stability: Addressing lingering WordPress issues and minor backend changes that were hindering the user experience.
- Communication Reliability: Resolving recurring email issues that were affecting their ability to communicate with clients and process orders.
The WebCitz Solution
We provided a high-intensity burst of technical and marketing support to optimize their operations:
- Two-Month Marketing Sprint: We executed a short-term lead generation campaign. Our goal was to determine which search terms and digital channels were most effective for their niche industrial products, providing them with a data-backed look at their online potential.
- WordPress Technical “Tune-Up”: We handled several minor changes to the site’s layout and functionality. By cleaning up these small technical hurdles, we ensured the site was a more effective tool for showcasing their large catalog of plumbing and boiler supplies.
- Email Troubleshooting: We stepped in to resolve technical issues they were experiencing with their email hosting. In a business where quick quotes and inventory confirmations are key, ensuring their email was 100% reliable was a top priority.
- B2B Strategy Consulting: During our brief relationship, we provided insights into how an industrial supplier can better categorize thousands of parts for search engines, helping them understand the path toward future digital growth.
The Result
Our work in 2018 gave Garnet Midwest a clearer picture of their digital footprint. While the relationship was short, we successfully resolved their immediate technical frustrations with WordPress and email while providing a roadmap for more qualified lead generation. It’s a perfect example of how a WebCitz “sprint” can provide immediate value to a long-established industrial brand.
