WebCitz started working with this client in 2019
- Client: JP Automation
- Platform: WordPress
- Industry: Manufacturing / Industrial
- Services: Maintenance / Support, Web Development
The Challenge
In the world of industrial automation, a website must serve as a technical catalog and a trust-builder for engineers and plant managers. Their hurdles included:
- Platform Obsolescence: Prior to 2020, their legacy site lacked the flexibility and mobile responsiveness required by modern procurement professionals.
- Frequent Manufacturer Updates: As a distributor for brands like Banner, Turck, and Red Lion, they needed an easy way to update product lines, technical data sheets, and training opportunities.
- Site Integrity: Because they serve high-stakes manufacturing and safety industries, any downtime or security vulnerability on their site would reflect poorly on their brand reliability.
The WebCitz Solution
We provided a “Digital Reliability” model that prioritizes technical uptime and content agility:
- 2020 WordPress Migration: We successfully transitioned their legacy site into a modern, custom WordPress environment. This move allowed for better search engine indexing, faster page speeds, and a much more intuitive user experience for engineers searching for specific components.
- Proactive WordPress Maintenance: Since the migration, we have managed the technical health of the platform. This includes regular updates to the WordPress core and all plugins, ensuring that the site remains secure and compatible with evolving web standards.
- Ongoing Content & Support: We act as their on-call web department. Whether it’s adding a new product line, updating a manufacturer’s brochure, or highlighting a new automation trend, we provide the rapid support needed to keep their content fresh and relevant.
- Security & Vulnerability Management: We implement rigorous security protocols, including regular malware scans and off-site backups, to ensure that their digital catalog – and the reputation of their business – is always protected.
- Managed Hosting: We host the site on our optimized WordPress servers, providing the high-speed performance required for technical users to quickly find the sensors or safety systems they need.
The Result
By 2024, JP Automation has maintained a stable, professional, and authoritative digital presence for five consecutive years. By trusting WebCitz with the technical “heavy lifting” of WordPress maintenance and updates, their team is free to focus on what they do best: helping Wisconsin manufacturers optimize their production lines. Our partnership ensures their digital storefront is always open, secure, and up-to-date.
