WebCitz started working with this client in 2019
- Client: TailWaggers
- Platform: WordPress
- Industry: Veterinary / Animal Care
- Services: Digital Marketing, Maintenance / Support, Web Development, Web Hosting
Tailwaggers Doggy Daycare needed a website that could empower franchise owners, reassure pet parents, and drive new business growth. A custom WordPress platform paired with targeted SEO transformed their web presence into a dynamic tool for both customer engagement and franchise expansion.
The Challenge
As Tailwaggers expanded, their original web presence couldn’t support the operational needs of individual franchise owners. Key hurdles included:
- Decentralized Management: Individual owners needed the ability to update their own location’s hours, pricing, and staff bios without affecting other locations.
- Pet Owner Transparency: To build ultimate trust, they wanted to offer “puppy cams” – live video feeds of the play areas accessible directly through the website.
- Franchise Growth: Beyond attracting local pet owners, the brand needed to attract new business partners to expand the franchise throughout the Midwest.
The WebCitz Solution
We developed a “Franchise-Scale” digital ecosystem that prioritized both consumer experience and business operational efficiency:
- Custom Multi-Admin WordPress Build (2019): We engineered a custom WordPress environment that granted unique permissions to different administrators. This allowed franchise owners in De Pere Click to open side panel for more information or Green Bay Click to open side panel for more information to log into their specific dashboard to manage their branch, while the corporate team maintained control over the global brand identity.
- Playful Visual Branding: The site featured a custom “paw-centric” design, including a high-impact hero video slider that immediately immersed visitors in the active, joyful environment of the daycare.
- Live Video Feed Integration: We integrated live streaming feeds into the site architecture. This was a critical trust-building feature, allowing nervous pet owners to check in on their dogs from their workplace or mobile devices.
- B2B Franchise SEO Campaign (2019): We executed a multi-month organic search campaign specifically targeting “pet daycare franchise opportunities” across the Midwest. This shifted the site’s focus from a purely local B2C tool to a powerful B2B lead generation engine for corporate expansion.
- Technical Stewardship: For several years, we managed the maintenance and hosting for this complex multi-site environment, ensuring that high-bandwidth video streams and multi-user logins functioned seamlessly across all locations.
The Result
By the time the partnership concluded, Tailwaggers Doggy Daycare had a sophisticated digital presence that functioned as both a consumer portal and a franchise sales tool. Our work in Northeast Wisconsin provided the technical foundation that allowed the brand to scale professionally. The live video feeds and custom admin capabilities set a high standard for pet service websites in the region, ensuring that the Tailwaggers brand was as high-tech as it was high-touch.
