WebCitz started working with this client in 2019
- Client: Cornet Bay (website offline)
- Platform: WordPress
- Industry: Food & Beverage, Manufacturing / Industrial
- Services: Digital Marketing, Ecommerce, Maintenance / Support, Web Hosting
The Challenge
Cornet Bay, a producer of high-quality cocktail sauces with a strong presence in national chains like Kroger and Walmart, wanted to capture the direct-to-consumer (DTC) market. Moving into Amazon FBA (Fulfillment by Amazon) presented significant hurdles:
- Logistical Complexity: Syncing inventory between a standalone website and Amazon’s warehouses.
- Profitability Math: Navigating the “Amazon tax” (fees, shipping costs, and commissions) while maintaining healthy margins on heavy glass bottles.
- Brand Awareness: Transitioning from an “impulse buy” in a physical grocery aisle to a searched-for brand in a crowded digital marketplace.
The WebCitz Solution
Since 2019, WebCitz has acted as a multi-disciplinary partner to turn Cornet Bay into an e-commerce powerhouse:
- Amazon FBA Launch & Management: We guided the client through the technical setup of Amazon Fulfillment. This included managing the strict requirements for labeling, packaging, and shipping inventory to Amazon’s fulfillment centers to ensure Prime eligibility and rapid shipping.
- Linnworks Systems Integration: To solve the inventory headache, we implemented Linnworks. This allowed for real-time synchronization between the Cornet Bay website and the Amazon marketplace, preventing overselling and streamlining order management across multiple channels.
- Profitability & Packaging Consulting: We performed a deep dive into the financials of Amazon sales. We consulted on package quantities and “bundle” strategies to offset shipping costs for glass bottles, ensuring that every online sale contributed to the bottom line.
- Omnichannel Digital Marketing: We executed a dual-track marketing strategy:
- Online Growth: Ran digital marketing campaigns to drive traffic to Amazon and the website, improving search rankings and sales velocity.
- In-Store Support: Managed promotions designed to boost brand recognition in physical retail locations, creating a “flywheel effect” where retail success fueled online curiosity.
- Social Media Awareness: We consulted on and managed social media advertising, focusing on high-quality visual content that highlighted the premium nature of the sauces to build a loyal community of repeat buyers.
The Result
The partnership with Cornet Bay showcases WebCitz’s ability to handle the “heavy lifting” of e-commerce. By solving the technical hurdles of inventory syncing and the financial hurdles of Amazon logistics, we helped a successful retail brand find a new, profitable life online. Cornet Bay is no longer just a “grocery store brand” – it is a modern, omnichannel business with a robust digital presence and a streamlined fulfillment engine.
