WebCitz started working with this client in 2019
- Client: ANDEX
- Platform: WordPress
- Industry: Manufacturing / Industrial
- Services: Web Development, Digital Marketing, Maintenance / Support, Web Hosting
The Challenge
Andex, a leader in the custom thermoforming and specialty packaging industry, required a digital strategy that matched their high-level manufacturing capabilities. When they partnered with WebCitz in 2019, they faced challenges common in the industrial sector: a Google Ads account that was attracting unqualified consumer traffic rather than B2B leads, and a website that needed to better showcase their complex machinery and “made in the USA” facilities to prospective clients who couldn’t visit in person.
The WebCitz Solution
WebCitz has acted as a comprehensive digital partner for Andex for over five years, focusing on high-intent lead generation and brand authority:
- Strategic Google Ads Optimization: We performed a deep audit and cleanup of their PPC campaigns. By implementing negative keyword strategies and refining match types, we ensured their budget stopped being wasted on packaging services they don’t offer (like residential moving supplies), and was instead focused on high-volume industrial contracts.
- SEO & Authority Building: Over several years, we have executed a robust SEO campaign centered on building high-quality, industry-relevant backlinks. This has solidified Andex’s authority in the custom packaging space, keeping them top-of-mind for specialized searches like “blister packaging” and “clamshell packaging.”
- Multimedia Integration & Visual Storytelling: To provide a transparent look at their production quality, we helped integrate professional video content throughout the site. These videos give potential clients a direct view of the Andex team, their state-of-the-art equipment, and their manufacturing processes.
- Ongoing Design & Maintenance: We provide continuous website design updates and maintenance to ensure the site reflects Andex’s evolving technical capabilities while providing a seamless user experience for procurement professionals.
The Result
The partnership has resulted in a leaner, more efficient marketing machine for Andex. By cleaning up their paid search and consistently building their organic authority, WebCitz has helped Andex attract higher-quality leads and better communicate their value proposition as a premier industrial packaging manufacturer. As an active client, they continue to benefit from a digital presence that is as precise and reliable as their manufacturing equipment.
