WebCitz started working with this client in 2020
- Client: LOA Roofing
- Platform: Other
- Industry: Construction / Real Estate
- Services: Digital Marketing, Maintenance / Support, Web Development, Web Hosting
The Challenge
The roofing industry relies on immediate visibility, especially after major weather events. LOA Roofing needed a partner who could:
- Maintain Marketing Momentum: Keep leads flowing through Google Ads and SEO even while the website underwent significant structural changes.
- Solve Technical Roadblocks: When their site was transitioned back to WebCitz as a complex PHP export (from a headless CMS environment), it required deep technical expertise to prevent total downtime.
- Bridge the Offline/Online Gap: Create a cohesive brand look that worked as well on a physical yard sign as it did on a digital display.
The WebCitz Solution
We provided a “Total Growth & Stewardship” model, adapting our services to meet the specific needs of each marketing sprint:
- Technical Rescue & Hosting: When LOA returned to us in 2023, we were tasked with hosting a site provided as a raw PHP export. Our developers meticulously reconstructed the environment on our servers, fixed broken logic, and tracked down missing media files to ensure the site remained fully functional for their customers.
- Aggressive Google Ads Management: During both partnership sprints, we managed their Google Ads campaigns. We focused on high-intent, location-based keywords to ensure LOA was the first name homeowners saw when searching for roof inspections or emergency repairs.
- Multi-Market SEO: We executed a focused SEO strategy to build organic authority in both Austin and San Antonio, helping them rank for critical keywords related to storm damage and roof replacement.
- Full-Scale Graphic Design (2020–2021): We acted as their “Off-Site Design Department,” creating high-impact visual assets including:
- Yard Signs: Eye-catching designs for active project sites.
- Billboards: Large-scale graphics to build massive local brand awareness.
- Business Cards: Professional collateral for their field sales and inspection teams.
- WordPress Stewardship: Following our initial 2020 WordPress build, we have continued to support their digital goals, including coordinating with their current development partners to ensure a smooth technical future.
The Result
Throughout our years of collaboration, LOA Roofing & Construction has maintained a powerful and professional presence in the Texas market. By trusting WebCitz with their most complex technical challenges and their high-stakes marketing budget, they have been able to consistently capture leads and grow their brand. Our ability to jump in and solve backend infrastructure issues while simultaneously driving creative and paid marketing results has made us a reliable anchor for their digital operations.
