WebCitz started working with this client in 2021
- Client: SE Cooler
- Platform: WordPress
- Industry: Manufacturing / Industrial
- Services: Digital Marketing, Maintenance / Support, Web Development, Web Hosting
The Challenge
As an established leader in commercial refrigeration, S.E. Cooler faced the limitations of a static web presence:
- Legacy Architecture: Their custom HTML/CSS site, while stable, was difficult to scale, lacked a modern blog framework for SEO, and required manual coding for every minor update.
- Brand Fragmentation: Their library of technical specifications and PDF resources featured outdated branding that didn’t match their current market standing.
- Niche SEO Authority: Finding high-quality, relevant backlink opportunities in the industrial refrigeration space is notoriously difficult, requiring a patient and vigilant “Earned Media” approach.
The WebCitz Solution
We implemented an “Authority-First” roadmap, combining aggressive technical upgrades with long-term brand building:
- Static-to-CMS Migration (Current Project): We are in the process of migrating their entire site from static HTML/CSS to a custom-tailored WordPress theme. This move provides them with the tools to manage content dynamically and sets the stage for a more robust organic search strategy.
- Earned Media & PR (Qwoted/HARO): We maintain a constant watch for high-authority media opportunities. While the niche is specific, we have successfully connected their experts with reporters for stories on commercial refrigeration and ice machines, securing high-value backlinks that build domain authority.
- PDF & Collateral Modernization: As part of the site overhaul, we are updating their extensive library of PDF technical files. We are refreshing these documents with modern branding, ensuring that every spec sheet a contractor or business owner downloads reflects S.E. Cooler’s professionalism.
- Content Cleanup & Optimization: We performed a comprehensive audit and refresh of their existing content pages, ensuring that technical terms are optimized for search while remaining helpful to prospective buyers.
- Managed Hosting & Reliability: Since 2021, we have provided secure, reliable hosting to ensure that their digital resource hub is always available for the businesses and facilities that depend on their equipment.
The Result
By 2026, S.E. Cooler is evolving into a digital authority in the commercial cooling space. Our work is transforming their website from a static brochure into a modern, SEO-driven platform. By securing rare and valuable media mentions and modernizing their technical documentation, we have helped them build a brand that is as resilient and reliable as the industrial refrigeration units they install.
