WebCitz started working with this client in 2021
- Client: Hawk Soap
- Platform: WordPress
- Industry: Health & Wellness, Manufacturing / Industrial
- Services: Maintenance / Support
The Challenge
Hawk Soap Co. had built a loyal following among hunters, fishermen, and outdoorsmen. To grow, they needed to move their products onto the shelves of bait shops, gift stores, and outfitters. Their challenges included:
- Segmented Pricing: They needed a way to offer bulk pricing to verified retailers without affecting the retail prices shown to everyday customers.
- Separate B2B Experience: Retailers have different needs – bulk quick-orders, tax-exempt status, and specific shipping requirements (like shifting to UPS for reliability).
- Vetting Process: A system was required to collect business information (Tax IDs and brick-and-mortar addresses) before granting wholesale access.
The WebCitz Solution
We engineered a specialized wholesale environment (wholesale.hawksoap.com) to act as a professional portal for their business partners:
- Wholesale Storefront Launch: We helped develop and launch a dedicated wholesale section of their Shopify site. This included setting up the sub-navigation and a secure login area specifically for verified B2B buyers.
- Wholesale Registration System: We implemented a custom registration flow. Potential retailers can submit their business details (Company Name, Tax ID, and Business Website) through a professional form, which the Hawk Soap team can then review and approve.
- Tiered Pricing & Bulk Ordering: We configured the backend logic to ensure that once a wholesale user is logged in, they see specialized pricing and bulk-order quantities that aren’t available to the general public.
- Operational Communication: We helped set up messaging within the wholesale portal to manage expectations – such as their 2021/2022 transition to UPS-only shipping for wholesale orders to ensure reliability during supply chain disruptions.
- General Shopify Maintenance: Throughout 2021, we provided “behind-the-scenes” maintenance for their main retail store, ensuring that the theme, apps, and checkout remained fast and secure for their growing consumer base.
The Result
By launching the wholesale portal, Hawk Soap Co. successfully unlocked a major new revenue stream. The system we helped build allowed them to move from manual, one-off wholesale inquiries to a streamlined, automated ordering process. Today, their products can be found in specialty shops nationwide, backed by a professional digital platform that treats their retail partners with the same “premium authentic” care they put into their soaps.
