We took over the digital management for Wordsmithing by Foster to provide the localized, reliable technical support that mass-market providers simply cannot match. For two years, our primary focus was keeping his digital shingle fast, secure, and fully operational, while acting as a trusted advisor to help him navigate the complexities of online visibility.
The Challenge
As a sole proprietor offering precision language services, the client needed his digital storefront to be pristine, fast, and completely dependable. The challenges included:
- Distanced Hosting: The client wanted to move away from faceless, mass-market hosting providers and find a local team in the Fox Cities that he could easily communicate with.
- Technical Maintenance: Like many busy professionals, he needed an outsourced partner to handle the constant flow of WordPress updates and security patches so he could focus on his clients’ manuscripts and copy.
- Visibility Hurdle: Over time, the client realized he needed more traffic to grow his business but was unsure of the best digital pathways to achieve it.
The WebCitz Solution
We provided a stable, accessible foundation that evolved from basic infrastructure into a consultative relationship:
- Local Managed WordPress Hosting: We migrated his website over to our secure server environment. This gave him the peace of mind that his site was backed by a local Fox Cities agency that monitored performance around the clock.
- Routine Maintenance & Support: We handled the day-to-day technical care of the WordPress site. This included keeping the core software updated, managing plugin compatibility, and ensuring his contact forms were securely delivering lead inquiries.
- Organic Growth Strategy Consultations: As the relationship progressed, we shifted into an advisory role regarding his digital marketing. We analyzed his site and sat down to discuss various options for improving his traffic – such as local SEO strategies, blogging for search intent, and targeted landing pages.
- Marketing Discovery: While we mapped out potential growth paths and gave him the technical data needed to make informed decisions, the client ultimately chose not to pull the trigger on an active marketing campaign during his time with us.
The Result
From 2021 through 2023, Wordsmithing by Foster enjoyed a stable, fast, and secure digital home. By trusting WebCitz with his hosting and maintenance, he ensured that his editing business maintained a professional, uninterrupted online presence. Our consulting gave him a clear picture of what it would take to scale his digital reach locally and regionally.
While the relationship wrapped up in 2023, we always enjoy working with neighboring businesses in the Darboy and Harrison area to keep their digital foundations rock-solid!
