WebCitz started working with this client in 2022
- Client: Edge Advisors
- Platform: WordPress
- Industry: Business & Professional Services, Financial Services
- Services: Maintenance / Support, Web Development
The Challenge
As a high-end advisory firm for healthcare professionals, Edge Advisors relies on a brand image of precision and professionalism. They had a sophisticated front-end design that was tied to a less flexible system, making updates difficult. They needed:
- Total Design Preservation: A migration that would look identical to their previous site to maintain brand continuity.
- WordPress Flexibility: A move to a modern CMS so their team could manage a robust blog (Edge•ucation), career listings (Associateships), and practice transition data.
- Technical Performance: A lightweight, fast-loading site that would perform better in search and provide a smoother user experience than their legacy platform.
The WebCitz Solution
We executed a precision-engineered migration and have continued as their primary technical partner ever since:
- Pixel-Perfect Migration: We didn’t use a “close enough” template. We built a custom WordPress theme that matched their original design with 100% accuracy. Every font choice, color hex code, and layout element was meticulously recreated to ensure the firm’s digital “face” remained unchanged.
- Content & Data Architecture: We organized their vast portfolio of services – including specialized accounting, valuations, and M&A consulting – into a clean, easy-to-manage WordPress structure. This allowed their team to update practice listings and news articles with ease.
- Associateship & Career Portal: We ensured their recruitment and career opportunity sections remained functional and user-friendly, supporting their mission of connecting dental and medical talent with private practices.
- Managed Maintenance & Support: Since the 2022 launch, WebCitz has handled all routine updates and technical support requests. Whether it’s a security patch or a layout tweak to accommodate new service offerings, we provide the “on-call” expertise they need.
- Optimization for Growth: By moving to a custom-coded WordPress theme, we removed the bloat associated with their previous setup, resulting in a site that is faster and more accessible for busy healthcare practitioners.
The Result
Edge Advisors now has the best of both worlds: the high-end, custom design they spent years building, and the modern, flexible power of WordPress. Our ongoing relationship ensures that as the healthcare landscape changes, their website remains a sharp, reliable tool for growth. This project illustrates our unique ability to handle migrations where design integrity is the top priority.
