WebCitz started working with this client in 2023
- Client: Van Hoof Dental
- Platform: WordPress
- Industry: Medical / Dental
- Services: Digital Marketing, Maintenance / Support, Web Hosting
The Challenge
In the competitive Fox Valley dental market, appearing on the first page of search results is only half the battle. Van Hoof Dental needed to:
- Stand Out Locally: Improve rankings for specific services (preventative, oral surgery, implants) in the Appleton area.
- Fix Fragmented Data: Ensure their name, address, and phone number (NAP) were consistent across the web to build trust with both Google and prospective patients.
- Bridge the Trust Gap: Create a website flow that makes new patients feel comfortable enough to book their first appointment online.
The WebCitz Solution
We implemented a “Patient-First” digital strategy that prioritized local authority and ease of use:
- Local SEO & NAP Alignment: We executed a comprehensive local SEO campaign to audit and correct their practice information across major directories and business sites. This consistency is a critical signal for Google’s local map pack rankings.
- Service Page Content Revitalization: We worked to improve the quality and depth of their service pages. By providing clearer information on everything from routine cleanings to oral surgery, we helped establish Dr. Van Hoof as a local authority and improved the site’s organic search visibility.
- Patient Journey Optimization: We analyzed and refined the flow of the website. We ensured that the path from the Homepage to Service Pages and finally to the Appointment Request was frictionless.
- Lead Form Optimization: We streamlined their contact and appointment forms to ensure they were mobile-friendly and easy to complete, directly impacting the number of new patient inquiries.
- Digital “Waiting Room” Experience: We helped emphasize their “relaxing change” philosophy on the site, highlighting features like their online New Patient Packet to show that their commitment to patient convenience begins before they even walk through the door.
The Result
Through our ongoing partnership, Van Hoof Dental has seen a marked improvement in its local search footprint and the efficiency of its online patient intake. By focusing on the details of NAP consistency and the psychological flow of the website, we’ve helped Dr. Van Hoof’s team spend less time chasing leads and more time providing the high-quality, individual care they are known for in the Fox Valley.
