WebCitz started working with this client in 2023
- Client: S&G Excavating
- Platform: WordPress
- Industry: Construction / Real Estate
- Services: Web Development
The Challenge
As an excavation company, S&G relies on “visual proof” to secure large-scale contracts. Their original Wix site presented several limitations:
- Platform Scalability: Wix lacked the deep technical SEO and performance optimization needed to rank effectively across several counties in Central Wisconsin.
- Portfolio Presentation: Displaying large galleries of complex foundation and paving projects required a more robust image management system than their previous site offered.
- Service Specificity: They needed dedicated, detailed pages for each service line – excavating, grading, site prep – to better educate prospective customers and improve search relevance.
The WebCitz Solution
We managed the technical transition to ensure no project data or SEO value was lost during the move:
- Strategic Wix-to-WordPress Migration (2023): We successfully moved their digital presence to a custom WordPress installation. This provided them with better site speed, a more professional aesthetic, and full ownership of their site code.
- Service Page Deep-Dive: We helped build out comprehensive pages for their primary offerings. By creating dedicated space for foundation work and paving, we improved the site’s ability to rank for specific industrial keywords.
- Engineered Project Gallery: We implemented a high-performance photo gallery to showcase their recent projects. This “Digital Portfolio” allows prospective clients to see the precision and scale of their work – from raw site grading to finished paving.
- Local Search Infrastructure: We optimized the site’s footprint to capture intent in Waupaca, Wautoma, and the surrounding Central Wisconsin areas, ensuring that local general contractors and homeowners can find them easily.
- Managed Technical Support: Since the migration, we have provided ongoing maintenance and hosting, ensuring that while S&G is moving earth, we are keeping their digital foundation perfectly stable.
The Result
By 2026, S&G Excavating LLC has solidified its reputation as a digitally accessible and authoritative contractor in Northeast Wisconsin. Our work turned a simple website into a powerful visual brochure that has helped them win more local business. By trusting WebCitz with their platform migration and content strategy, they have achieved a professional digital home that truly reflects the heavy-duty quality of their physical craftsmanship.
