WebCitz started working with this client in 2024
- Client: Whisman Storage Cargo Containers
- Platform: WordPress
- Industry: Business & Professional Services
- Services: Digital Marketing
The Challenge
The shipping container market is highly competitive and often plagued by national “aggregators” who outrank local businesses. Whisman needed to:
- Establish Local Dominance: Rank specifically in the cities and counties where he can realistically deliver a multi-ton container.
- Overcome Squarespace SEO Limits: Maximize the SEO potential of the Squarespace platform through advanced technical optimizations.
- Build Authority: Establish the site as a trustworthy, local alternative to massive national brokers.
The WebCitz Solution
We implemented a “Geographic Authority” strategy designed to make Whisman the obvious choice for anyone in Northeast Ohio looking for a storage container:
- Hyper-Local Content Optimization: We didn’t just optimize for “shipping containers.” We rewrote and expanded site content to be relevant to his specific delivery zones. By mentioning local landmarks, delivery logistics in Ohio, and regional use cases (like agricultural or construction storage in the Medina County area), we signaled high local relevance to Google.
- Strategic Landing Page Builds: We developed dedicated landing pages designed to capture high-intent traffic. These pages focus on specific container sizes (20ft vs 40ft) and conditions (One-trip vs Used), providing clear calls to action for local quote requests.
- Local Citation & NAP Cleanup: To boost his performance in the Google Map Pack, we performed an extensive cleanup of his local citations. We ensured his Name, Address, and Phone number (NAP) were perfectly consistent across the web, which is critical for local ranking authority.
- High-Quality Backlink Acquisition: We executed a targeted outreach campaign to secure high-quality, relevant backlinks. These “votes of confidence” from other websites helped increase the overall domain authority, allowing the site to compete with larger competitors.
- Squarespace Management & Support: We act as the technical hands for the client, managing the Squarespace interface to ensure the site remains fast, mobile-responsive, and professionally presented.
The Result
Since starting in 2024, Whisman Storage Cargo Containers has seen a significant shift in its digital profile. By focusing on the “local delivering area” rather than trying to compete for generic national terms, we’ve helped land higher-quality leads that actually turn into deliveries. Our ongoing marketing campaign ensures that when someone in Northeast Ohio searches for a storage container, Whisman is positioned as the most reliable, local expert for the job.
