WebCitz started working with this client in 2025
- Client: J. Geiger Consulting, Inc.
- Platform: WordPress
- Industry: Business & Professional Services, Science / Technology
- Services: Digital Marketing, Maintenance / Support
The Challenge
In the enterprise ERP space, “JD Edwards Consulting” is an incredibly competitive and high-stakes keyword. J. Geiger faced several hurdles:
- Nationwide Authority Gap: They needed to prove to Google that their boutique firm in Northeast Wisconsin has the same level of expertise as global technical firms.
- Long-Cycle Lead Gen: ERP consulting is not an impulse buy. They required deep, informative content that addresses the specific pain points of CIOs and IT directors during a long sales cycle.
- Search Saturation: Ranking for broad terms is difficult; they needed a “long-tail” strategy to find high-intent users looking for specific JDE solutions.
The WebCitz Solution
We implemented an “Expert-Verified Content” model, leveraging their team’s deep technical knowledge to fuel their organic growth:
- Strategic Content & Blog Overhaul: We moved away from generic posts toward high-value, long-form content. By focusing on specific JD Edwards modules, upgrades, and troubleshooting, we created a repository of thought leadership that builds trust before a prospect ever picks up the phone.
- Authority & Backlink Strategy: We are actively working on improving the site’s overall “trust score” through quality-over-quantity link building and technical SEO improvements that signal expertise, authoritativeness, and trustworthiness (E-E-A-T).
- Long-Tail Keyword Targeting: We identified and optimized for specific, high-intent phrases that competitors often overlook. This “surround and conquer” strategy has already resulted in improved rankings for several niche JDE phrases, driving more qualified traffic to the site.
- National SEO Campaign: While they are based in Appleton, our strategy ignores geographic borders. We’ve optimized the site architecture to ensure they appear in search results for manufacturers and distributors from Chicago to California.
- On-Site Performance Optimization: We monitor the site’s technical health to ensure that when an enterprise lead lands on a blog post, the experience is fast, mobile-friendly, and professional.
The Result
By 2026, J. Geiger Consulting is successfully climbing the ranks in the national ERP landscape. Our work has transformed their blog from a static news feed into a lead-generation engine that captures prospects at the exact moment they are seeking technical JD Edwards expertise. By winning on long-tail phrases and building a foundation of authoritative content, J. Geiger is now better positioned to secure enterprise-level consulting contracts nationwide.
