WebCitz started working with this client in 2025
- Client: Double J's Shuttle Service
- Platform: WordPress
- Industry: Business & Professional Services
- Services: Digital Marketing, Maintenance / Support, Web Development, Web Hosting
The Challenge
As a rapidly growing shuttle service, Double J needed a digital platform that could scale as fast as their fleet. Their primary hurdles included:
- SaaS Limitations: Their previous platform lacked the SEO flexibility and custom design capabilities needed to rank for specific regional events across Wisconsin.
- Diverse Service Offerings: They aren’t just an event shuttle; they provide specialized medical transport for the IRIS program (iLIFE). The site needed to speak professionally to healthcare coordinators while remaining approachable for party-goers.
- High-Volume Event Scheduling: With major recurring events like EAA AirVenture, Summerfest, and Lambeau Field concerts, the site needed a way to manage high-traffic event landing pages.
The WebCitz Solution
We implemented an “Event-Engine” model, focusing on dynamic content that captures search traffic for specific dates and locations:
- Strategic WordPress Migration (2025-2026): We successfully moved their presence from a SaaS builder into a custom WordPress environment. This gave them 100% ownership of their SEO and the ability to build complex, conversion-oriented landing pages for every corner of the state.
- Extensive Landing Page Architecture: We built out dedicated pages for high-demand events, including Wisconsin State Fair shuttles, Door County tours, and Fremont River Days. These pages are optimized to capture “last-minute” travelers searching for reliable transport.
- Medical Transport Positioning: We created a professional, high-authority section for their non-emergency medical transportation services. By focusing on IRIS-approved and iLIFE transportation, we helped them tap into a vital and recurring revenue stream.
- Statewide SEO Foundation: We optimized the site to capture intent across multiple hubs, including Appleton, Green Bay, Oshkosh, and Milwaukee. This ensures that whether someone needs a ride to Crossroads41 or a doctor’s appointment, Double J is the first result.
- Mobile-First UX: Since many users book shuttles while already out at events or concerts, we prioritized a “one-tap” contact experience for mobile users.
The Result
Just months after the 2026 launch, Double J Shuttles has a high-performance digital engine that matches their logistical expertise. By moving to WordPress, they now have the power to create infinite landing pages for Wisconsin’s festival and sporting seasons. With a diversified digital presence that balances high-energy party shuttles with reliable medical transport, Double J is now the premier choice for getting around the Fox Valley and beyond.
