WebCitz started working with this client in 2010
- Client: 5 Star Skylights
- Platform: WordPress
- Industry: Retail / E-Commerce
- Services: Digital Marketing, Ecommerce, Maintenance / Support, Web Hosting
The Challenge
5 Star Skylights, a local installation expert in the Appleton and Fox Valley area of Wisconsin, sought to modernize their business by selling Velux skylights directly to consumers online. The primary challenge involved the complexity of the product line; skylights often require specific configurations, sizes, and accessories that were previously only available in dense physical catalogs. The client needed a way to digitize this massive product set into a user-friendly, configurable online store.
The WebCitz Solution
WebCitz developed a robust Magento e-commerce solution tailored to the specific needs of the skylight industry:
- Large-Scale Data Imports: We performed an extensive migration of product data from manufacturer catalogs into the Magento environment. This included setting up complex product attributes to allow customers to configure and order the exact skylight specifications they required.
- Custom Workflow Integration: We worked closely with the client’s team to develop specialized ordering systems. This included building internal tools to help staff efficiently pull, review, and process orders coming through the website.
- Local SEO & Marketing: To drive traffic to the new platform, we implemented targeted marketing strategies designed to increase the website’s exposure and attract customers looking for high-quality Velux products.
- Long-Term Platform Support: For six years, WebCitz provided the technical infrastructure and support necessary to keep the complex Magento store running smoothly for the local installer.
The Result
By transforming a traditional installation business into a digital retailer, WebCitz enabled 5 Star Skylights to capture a broader market. Our work turned a complicated catalog-based ordering process into a streamlined e-commerce experience, proving that even highly technical home improvement products can be successfully sold online with the right platform architecture.
