WebCitz started working with this client in 2009
- Client: A1 Auto Sales (website offline)
- Platform: WordPress
- Industry: Automotive / Powersports
- Services: Digital Marketing, Maintenance / Support, Web Development, Web Hosting
The Challenge
A1 Auto Sales, a pre-owned vehicle dealership in Oshkosh, Wisconsin, needed a professional digital storefront to showcase their shifting inventory to local buyers. In 2009, the automotive market was becoming increasingly digital, and the client required a system that was not only visually appealing but also easy enough for their sales staff to update daily with new arrivals, vehicle specs, and pricing.
The WebCitz Solution
WebCitz implemented a specialized automotive solution designed for performance and ease of use:
- Custom Curve2 Development: We built the new website on the Curve2 PHP platform. At the time, Curve2 provided a superior framework for automotive dealers, allowing for robust vehicle categorization and detailed listing pages.
- Inventory Integration: Our team assisted with the initial loading and organization of the vehicle inventory, ensuring high-quality images and technical specifications were accurately displayed for prospective buyers.
- Staff Training: Recognizing that a dealership’s inventory changes daily, we provided one-on-one training for the A1 Auto Sales staff. We taught their sales team how to independently manage the backend, upload new photos, and edit vehicle descriptions in real-time.
- Reliable Hosting: We provided a secure hosting environment to ensure the dealership’s inventory was accessible to car shoppers 24/7 without downtime.
The Result
By transitioning to the Curve2 platform, A1 Auto Sales gained a competitive edge in the Oshkosh market. The new website allowed them to move away from static advertising and into a dynamic digital showroom. With the training provided by WebCitz, the dealership’s team was empowered to keep their inventory current, leading to a more efficient sales process and increased inquiries from local car buyers.
