WebCitz started working with this client in 2015
- Client: Abcon Lighting
- Platform: Other
- Industry: Construction / Real Estate
- Services: Maintenance / Support, Web Development, Web Hosting
The Challenge
As a sister company to Abcon Electric, Abcon Lighting was established to focus specifically on the commercial and industrial lighting sector. They needed a dedicated online presence to market specialized services – such as parking lot lighting, shop interior lighting, and retrofitting – to general contractors and commercial property managers. The goal was to build a site that highlighted their specific equipment and expertise in high-output commercial lighting systems.
The WebCitz Solution
WebCitz leveraged the same reliable Joomla framework used for their partner company to create a consistent yet distinct digital brand:
- Specialized Service Architecture: We designed the site to specifically categorize different lighting services, making it simple for facility managers to find information on parking lot pole lighting, industrial high-bays, and commercial interior solutions.
- Professional B2B Presence: The design focused on showcasing the scale of their projects, helping the newer firm establish immediate credibility with large-scale commercial clients.
- Long-Term Managed Services: Since 2014, WebCitz has handled all technical aspects of the website, including CMS updates, security patches, and platform optimization.
- Reliable Infrastructure: We provided high-speed hosting to ensure that the site remained a fast, dependable resource for contractors looking for lighting specialists.
The Result
By providing Abcon Lighting with a dedicated, professional platform, WebCitz helped the company carve out a specific niche in the regional lighting market. Our ongoing support over the last decade has ensured that while the business focuses on maintaining commercial infrastructure, their own digital infrastructure remains secure, updated, and effective at generating leads.
