WebCitz started working with this client in 2024
- Client: Advanced Bed Bug Preparation
- Platform: WordPress
- Industry: Business & Professional Services
- Services: Digital Marketing
The Challenge
Advanced Bed Bug Prep provides a specialized, critical service: preparing homes for bed bug and cockroach extermination. Because effective pest removal often requires intensive preparation – including hoarding cleanouts and eviction remediation – the owner, Nikki, needed to reach homeowners and property managers at their point of greatest need. She sought a partner to refine her Squarespace website’s aesthetic and implement a digital marketing strategy that would improve her local search rankings and lead generation.
The WebCitz Solution
WebCitz partnered with Advanced Bed Bug Prep to elevate the brand’s digital presence and launch a multi-channel marketing engine:
- Squarespace Design Optimization: We performed a visual and functional “cleanup” of the existing Squarespace site, ensuring the user interface was professional, empathetic, and built to convert visitors into leads.
- Local SEO Strategy: We implemented a targeted local SEO campaign to ensure that when residents in her service area search for “bed bug prep” or “hoarding cleanup,” Nikki’s business appears at the top of the results.
- High-Impact Visual Ads: We leveraged compelling time-lapse video content showcasing the dramatic transformation of eviction and hoarding cleanouts. These videos were used in Google and Facebook ad campaigns to demonstrate the thoroughness and professionalism of her team’s “craft.”
- Multi-Channel Advertising: By managing both Google Ads (search intent) and Facebook Ads (visual awareness), we created a consistent flow of high-quality leads from people requiring specialized prep work before an exterminator arrives.
The Result
By combining aesthetic site improvements with a data-driven advertising strategy, WebCitz helped Advanced Bed Bug Prep solidify its position in a unique market niche. The use of authentic video content in her ads has not only built trust with potential clients during difficult life transitions but has also effectively communicated the essential value of her specialized preparation services.
