WebCitz started working with this client in 2021
- Client: Affordable Contracting Services
- Platform: Click Funnels, WordPress
- Industry: Construction / Real Estate
- Services: Digital Marketing, Maintenance / Support, Web Development, Web Hosting
The Challenge
ACS Roofing & Siding, a professional exterior contractor, sought to increase their online lead volume and improve the quality of their incoming inquiries. While they had an established digital presence, they needed a more cohesive strategy to turn clicks into customers. The goal was to optimize their existing WordPress platform while launching a high-performance advertising campaign that targeted homeowners in need of roofing and siding services.
The WebCitz Solution
WebCitz implemented a comprehensive growth strategy focused on technical stability, search visibility, and conversion rate optimization (CRO):
- Landing Page Development: Rather than sending paid traffic to the homepage, we designed and developed dedicated landing pages for their Google and Facebook ad campaigns. These pages were engineered specifically for conversion, featuring clear calls-to-action (CTAs) and simplified contact forms.
- WordPress Maintenance: We provided ongoing technical support and platform maintenance to ensure the site remained fast, secure, and fully optimized for both desktop and mobile users.
- Niche-Specific SEO & Link Building: Our team executed a strategic SEO campaign that included securing high-quality backlinks from authoritative websites within the construction and home improvement industries.
- Full-Funnel Paid Advertising: We managed their paid search and social media advertising, continuously refining the targeting and messaging to drive lower-cost, higher-quality leads.
The Result
Over our three-year partnership, ACS Roofing & Siding saw a measurable improvement in both lead quantity and quality. By combining technical SEO and high-authority backlinks with optimized landing pages, we helped the client maximize their marketing budget and secure a stronger competitive position in the local roofing and siding market.
