WebCitz started working with this client in 2015
- Client: Alien Visions E-Juice (website offline)
- Platform: BigCommerce
- Industry: Retail / E-Commerce
- Services: Digital Marketing, Maintenance / Support
The Challenge
Alien Visions E-Juice Inc. operated in the highly competitive and strictly regulated vaping industry. When they partnered with WebCitz in 2015, they faced significant marketing hurdles; due to industry restrictions, traditional paid advertising on platforms like Google and Facebook was not an option. They needed to find alternative ways to reach their audience, improve their organic search rankings, and ensure their custom-built PHP platform met the necessary legal requirements for age verification.
The WebCitz Solution
WebCitz implemented a multi-faceted marketing and technical support strategy tailored to the specific constraints of the vape industry:
- Organic Search Optimization: Since paid ads were restricted, we focused heavily on SEO to improve search rankings for vape supplies and refills, helping the client capture high-intent traffic naturally.
- Email Marketing Campaigns: We developed and managed email marketing initiatives to help the client re-engage their existing customer base, driving repeat sales through direct communication that bypassed social media advertising bans.
- Age Verification Integration: We provided critical technical assistance by fixing and optimizing the age verification popup on their custom platform, ensuring the site remained compliant with industry regulations.
- Google Analytics Training: To empower the client to make data-driven decisions, we provided one-on-one training on Google Analytics, teaching them how to track user behavior and measure the success of their organic and email campaigns.
- Technical Consultation: Throughout the year-long engagement, we provided ongoing support for their custom PHP environment to ensure stability and a smooth user experience.
The Result
By pivoting away from restricted advertising channels and focusing on owned and earned media (Email and SEO), WebCitz helped Alien Visions E-Juice Inc. grow their digital presence within the bounds of complex industry rules. Our training and technical fixes left the client with a more compliant, measurable, and visible online business.
