WebCitz started working with this client in 2022
- Client: Alpha Prime
- Platform: WordPress
- Industry: Manufacturing / Industrial
- Services: Maintenance / Support, Web Hosting
The Challenge
Alpha Prime, a provider of specialized industrial products and services, approached WebCitz to resolve technical issues on their website and perform a professional review of their digital marketing efforts. Upon auditing their existing Google Ads account, we discovered significant structural flaws that were causing a massive drain on their marketing budget. Specifically, the account was utilizing thousands of “broad match” keywords, resulting in high expenses for unqualified traffic that had little to no chance of converting into actual business.
The WebCitz Solution
WebCitz stepped in to stabilize the client’s technical infrastructure and overhaul their advertising strategy to focus on efficiency and lead quality:
- Google Ads Recovery & Optimization: We performed an intensive cleanup of the advertising account. This involved eliminating wasteful broad-match keywords and replacing them with targeted phrase and exact-match terms. By refining the targeting, we were able to significantly reduce unqualified spend while ensuring the budget was directed toward high-intent industrial buyers.
- Website Technical Repair: Our team identified and resolved several underlying technical issues on the website that were impacting user experience and site performance.
- Ongoing Platform Maintenance: Since 2023, we have provided consistent WordPress maintenance, ensuring all plugins and core files remain updated for maximum security and stability.
- Managed Hosting: We transitioned the site to our high-performance hosting environment, providing the speed and reliability necessary to support their marketing efforts and industrial client base.
The Result
By correcting the “alarming” inefficiencies in their Google Ads account, WebCitz helped Alpha Prime transform their marketing from a significant expense into a streamlined lead-generation tool. Our ongoing maintenance and hosting services provide the client with a secure, fast digital foundation, allowing them to focus on their core business with the confidence that their marketing budget is being used effectively.
