Amity Home Maintenance Solutions overcame unreliable lead capture and limited online visibility to become a trusted name in Connecticut’s exterior contracting scene. Through technical improvements, strategic SEO, and targeted Google Ads, their brand now attracts a steady stream of qualified homeowner inquiries.
The Challenge
As a specialty contractor, Amity needed to stand out in a crowded Connecticut exterior services market. Their initial hurdles included:
- Lead Capture Instability: They were experiencing intermittent issues with their contact forms, leading to missed opportunities and frustrated potential clients.
- Fragmented Search Presence: While they offered high-end services, their website lacked the specific “Location + Service” architecture needed to rank across multiple target towns.
- Authority & Trust: To compete with larger regional roofing firms, they needed high-authority digital signals to prove their expertise to both users and search engines.
The WebCitz Solution
In our first year of collaboration, we implemented a “Stability-to-Growth” model, securing their technical foundation before scaling their reach:
- Form Reliability & Engineering: To solve their Lead Capture issues, we migrated the site to Formidable Forms. This provided a much more robust and reliable communication channel, ensuring that every homeowner inquiry was delivered successfully to the Amity team.
- Service Page UI/UX Modernization: We overhauled the “look and feel” of their service pages. By improving the visual hierarchy and content depth, we created a more professional experience that better reflects the high quality of their physical maintenance work.
- Strategic Location Page Build-out: We developed a network of dedicated location pages. These allow Amity to target specific markets surrounding Branford, ensuring that homeowners searching for “roofing in New Haven” or “gutter repair in Guilford” find a tailored landing page.
- High-Authority Link Building (Qwoted/HARO): We aggressively pursued “earned media” by monitoring journalist inquiries via Qwoted and HARO. By sharing the owner’s expertise on home protection and maintenance, we secured high-quality backlinks that boosted their domain authority far beyond what typical local directories could offer.
- Google Ads Management: We launched a targeted Google Ads account specifically for homeowners in need of exterior services. By focusing on high-intent search terms, we provided a consistent flow of qualified leads during peak maintenance seasons.
- Local Citation & NAP Audit: We performed a comprehensive cleanup of their Name, Address, and Phone number (NAP) data across the web, building out new local citations to solidify their standing in the “Google Map Pack.”
The Result
By 2026, Amity Home Maintenance Solutions has transformed into a digitally resilient and highly visible brand in the Connecticut market. Our work turned a struggling lead-capture system into a reliable engine for growth. By pairing a high-authority SEO strategy with precision Google Ads, we have helped Amity build a strong pipeline of homeowners who trust them to protect their most valuable assets.
