WebCitz started working with this client in 2012
- Client: Anything Vinyl (website offline)
- Platform: Other
- Industry: Art & Design
- Services: Digital Marketing, Maintenance / Support, Web Development, Web Hosting
The Challenge
Anything Vinyl, a specialized vinyl sign and print shop based in Modesto, California, operated on a custom-coded HTML website. Unlike modern drag-and-drop platforms, their site required direct code manipulation for even small updates. The business needed a reliable technical partner who could maintain a legacy codebase, ensure their online ordering via PayPal remained functional, and implement periodic design and content “tweaks” to keep the site relevant in the competitive California printing market.
The WebCitz Solution
WebCitz acted as the dedicated webmaster for Anything Vinyl, providing the precise technical support needed for a custom-built site:
- Legacy Code Maintenance: We managed the site’s custom HTML and CSS, ensuring that the code remained clean, functional, and compatible with evolving web browser standards over several years.
- PayPal Integration Optimization: A critical component of the site was its ability to process orders. We audited and improved their PayPal button integrations, ensuring a smoother checkout experience for customers purchasing custom signs and vinyl prints.
- Agile Technical Tweaks: We provided ongoing, “on-demand” support for small but vital site adjustments. Whether it was updating product galleries or refining the layout, our team ensured the site stayed professional and up-to-date.
- Reliable Hosting & Oversight: Throughout our partnership, we provided a stable hosting environment and consistent oversight, ensuring the business never had to worry about technical downtime or broken links.
The Result
By providing specialized support for their custom HTML platform, WebCitz allowed the team at Anything Vinyl to focus on their craft-creating high-quality signage-rather than troubleshooting code. Our long-term partnership ensured that the business maintained a professional, functional, and revenue-generating digital presence for the entirety of its operation in Modesto.
